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What are the important pricing strategies

What are the important pricing strategies?

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Given are the significant pricing strategies as follows:

1. Psychological pricing: Now there manufacturers fix their prices of a product in the way that this may create an impression on the mind of consumers as the prices are low. For example: Prices of Bata shoe as Rs.99.50. It is also termed as odd pricing.

2. Mark up pricing: Such method of pricing is followed by entire salers and retailers. While the goods are received, the retailers add a specific percentage of the entire saler’s price.

3. Administered pricing: Now there the pricing is done on the origin of managerial decisions and not on the basis of demand, cost and competition.

4. Other pricing strategies: There is geographical pricing, zone pricing, base point pricing, double pricing and product line pricing are several other pricing strategies.

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