What advertising message comprises
What type of appeal must the advertising message comprises?
Expert
The advertisement can encompass two major kinds of appeal:
a) Emotional appealb) Moral appeal
Briefly describe the main logistics functions?
What are the various modes employed to execute the logistics function?
Provide a brief introduction on the term internet ‘marketing’? Through what other names is it recognized?
Explain why logistics management is significant for the organization?
What do you mean by the term Direct mail in the process of direct marketing?
Write a short note on the advantages of the direct marketing?
How are the channel member supervised and encouraged, once they are chosen?
Are the pricing policies of an organization long term or short term based? Briefly explain.
Write down the merits and demerits of email marketing?
What is the meaning of promotion (in marketing) according to you? Illustrate in brief?
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