Vertical Integration-Controlling multiple aspects of product

The firm is vertically integrated when it: (1) Consists of an internationally recognized brand name. (2) Promotes career staffs to executive positions rather than hiring the experienced outsiders. (3) Merges with another firm which sells unrelated products. (4) Monopolizes many local markets for the luxury goods. (5) Controls multiple aspects of production of an output from the raw materials to retail sales.

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