Trent projection statistical method of Demand Forecasting
Explain the Trent projection statistical method of Demand Forecasting.
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Trent projection method: In this method, demand is estimated at the basis of analysis of past data. Such method utilizes time series as data over a period of time. Now there we try to ascertain the trend within the time series. Trend within the time series can be estimated using free hand method or least square method and/or semi-average method or moving average method.
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demand function is: QY = -8,000 - 5,000PY + 192A + 120I + 2,000PX (6,000) (1,000) (120) (80) (800) R2 = 91% Here QY is quantity (measured in units) of Product Y demanded in the current period, A is hundreds of dollars of advertising ($00), I is thousands of dollars of disposable income per ca
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