Telemarketing comparing with the mail shot

Question

How do the outcomes of Telemarketing compare with the mail shots? Explain in brief?

Answer 1

The mail shots are a cheap way of accomplishing some results. Generally around a 1 to 3% response is attained in any area where mail shots are employed. Frequently, mail shots are not seen through the real decision maker. Compare this to the Telemarketing or mail shot which is followed with Telemarketing and which mainly focuses on the decision maker. This makes sure that the response is attained from each and every call and produces positive outcomes ranging from 15 to 50% in most projects, depending on the service or product.