Techniques of direct marketing

Question

Write a short note on distinct techniques of direct marketing?

Answer 1

i) Direct mail: It is the most general way of direct marketing. Beneath this direct postal mails are sent to the consumer’s address.

ii) Telephone marketing: Through call centers products are as well sold over telephone. This is as well termed as telemarketing.

iii) Catalogue marketing: Print, video or electronic catalogues might be sent to the customers.

iv) Online marketing: Company’s products are marketed on virtual medium via company websites and e-mails.