Substantial market power, Any firm which has substantial market power that: (i)

Substantial market power

Any firm which has substantial market power that: (i) confronts a perfectly elastic demand curve. (ii) can sell as much as this wants at the price that chooses. (iii) strongly affects the price of its output. (iv) is one of several firms in an industry. (v) produces at the point where price equals = marginal costs [P = MC].

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