Structure conduct performance paradigm model

From about 1890 till 1970, the “structure-conduct-performance paradigm” dominated theories concerning how firms behave in various kinds of markets. The word “conduct” in this context refers to these things as: (i) decisions by firms regarding pricing, profitability, production and investments in research and development as well as marketing strategies. (ii) how the distribution of income is influenced by the activities of unregulated firms. (iii) various of firms, the markets from that these firms hire resources, and the kinds of goods produced and sold. (iv) the relative consequences on social welfare of different possible industrial structures. (v) All of the above.

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