Strategies for competing within the Maturing Industries

Question

What are the strategies for competing within the Maturing Industries?

Answer 1

1. A maturing industry is one that is moving from fast growth to considerably slower growth.

2. An industry is said to be grown-up when almost all potential purchasers are already users of the industry’s products. In a grown-up market, demand consists mainly of substitute sales to existing users with growth hinging on the industry’s capability to attract the few remaining purchasers and convince existing purchasers to up their usage.