Strategic themes use by companies in stagnant industries

Question

Illustrates the strategic themes use by companies which succeed well in stagnant industries?

Answer 1

Generally, companies which succeed well in stagnant industries use one or more of three strategic themes:

i. follow a focused strategy aimed at the fastest growing market sections within the industry.

ii. Stress differentiation based on product innovation and quality improvement.

iii. Strive to drive prices down and become the industry’s low-cost giver.