Strategic and Tactical levels
Planning within organizations takes place at strategic and tactical levels, discuss their impact upon the organization, how and by whom they are managed and implemented?
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• Strategic Planning:
Strategic planning is considered to be the highest level of planning and generally carried out by the upper or senior management. It involves planning the utmost essential tasks that need to be done. For instance, the decisions related to the goals, obligating possessions like funds, time, and individuals etc. Fundamentally, in every company upper management is accountable for making the company-wide strategic plan and then this plan becomes the foundation for all other strategic planning within the company and for tactical planning. It helps the organization by highlighting the amount of funds that will be required for a particular project, and by when the company can anticipate its accomplishment.
• Tactical Planning:
The tactical planning involves deciding ways as to strategic activities are to be execution. It is carried out by the middle level management. For instance, supervisors decide which particular kinds of goods in new location will increment the profitability levels of the company. It aids organization by examination of resource amalgamation, scheduling for obstructions, and general agenda.
Marketing Strategy and Marketing plan: Before we proceed with outlining the market strategy and marketing plan, it is desirable to learn about the subtle difference between the two. The marketing strategy is a more comprehensive concept than marketing
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