Product Positioning: It is a marketing strategy which aims to build a brand occupy a distinct 'position,' associate to the competing brands, in the memory of the customer. Firms apply such strategy either through emphasizing the distinguishing characteristics of their brand, as what this is, what this does and how, and so on, or try to make a appropriate image as utilitarian or luxurious, inexpensive or premium, entry-level or high-end, and so on, by advertising. One time a brand is positioned; this is very hard to reposition it without destroying its credibility.