Exploitation of favorable market conditions: The firms after estimating WCR are in a position to clearly identify their status of excess current assets. After this realization they can use this knowledge to encash conditions arising in market even for short period. They can accomplish a few of the shown below or more:
1. Make cash payments to get large discounts.
2. Hold finished inventories for a more favorable sales price position.
3. Make short-term investments from cash to get suitable non-business returns on excess cash.