Short note regarding IMC in the promotions

Question

Write a short note regarding IMC in the promotions?

Answer 1

IMC or integrated marketing communication is the catchphrase nowadays. Beneath this concept, all elements of marketing communication are made to work altogether in order to accomplish sales maximization and also cost efficiency of a product. All the elements comprising advertising, public relation, sales promotion, personal selling and direct marketing are incorporated in such a manner that they don’t work at all in isolation, thus contributing to a general goal. By the advent of specialized media vehicles, internet marketing and retailer dominated market; IMC has gained huge popularity amongst the corporate.