Segmentation strategies followed by marketing organization
Write down the two main segmentation strategies followed by the marketing organizations?
Expert
The two main strategies are illustrated below:
- Concentration strategy: This sort of segmentation strategy deals in a specific segment of market and thus, they set up their prices, etc accordingly. For instance Mercedes Benz has selected to focus on the luxury segment of the car market.
- Multi segment strategy: This sort of segmentation strategy focuses on more than one various market segments. They create separate marketing programs for separate segments.
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