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Scenario Analysis

Based on the recent success of Ontario tennis star Milos Raonic, Nike Canada will make new state of the art tennis racket with a red maple leaf on the strings. Mike expects to sell 10,000 rackets yearly for the next 4 years. Each racket will retail at a manufacturer’s suggested retail price (MSRP) of $475. Up-front depreciable costs related with this project are $800,000 and there will be no recovery of such costs at the end of the four years. Variable costs are $350 per racket and fixed costs are $300,000 per year. The project will need original net working capital of $450,000 which will be fully recovered in year 4. The firm operates with a 9% discount rate and a 36% marginal tax rate. The firm utilizes straight line depreciation over the life of project.

(a) Compute the NPV of this project.

(b) With the current economic conditions, Nike is worried regarding how sales of high-end rackets will be affected. What will be the latest NPV for this project when the sales price reduces by 10%, unit sales per year reduce to 7,500 and the company’s up-front costs rise to $950,000?

(c) Compute the firm’s accounting breakeven point in sales dollars for the base case.

(d) Compute the firm’s NPV breakeven points in sales dollars for the base case.

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