--%>
Assignment Help - homework help

Scenario Analysis

Based on the recent success of Ontario tennis star Milos Raonic, Nike Canada will make new state of the art tennis racket with a red maple leaf on the strings. Mike expects to sell 10,000 rackets yearly for the next 4 years. Each racket will retail at a manufacturer’s suggested retail price (MSRP) of $475. Up-front depreciable costs related with this project are $800,000 and there will be no recovery of such costs at the end of the four years. Variable costs are $350 per racket and fixed costs are $300,000 per year. The project will need original net working capital of $450,000 which will be fully recovered in year 4. The firm operates with a 9% discount rate and a 36% marginal tax rate. The firm utilizes straight line depreciation over the life of project.

(a) Compute the NPV of this project.

(b) With the current economic conditions, Nike is worried regarding how sales of high-end rackets will be affected. What will be the latest NPV for this project when the sales price reduces by 10%, unit sales per year reduce to 7,500 and the company’s up-front costs rise to $950,000?

(c) Compute the firm’s accounting breakeven point in sales dollars for the base case.

(d) Compute the firm’s NPV breakeven points in sales dollars for the base case.

   Related Questions in Microeconomics

  • Q : Demand curve of an oligopolist The

    The demand curve an oligopolist faces is kinked at the current price when other firms into the industry: (1) face unitary elasticity of demand at their current output levels.(2) will match any price cuts although not price hikes. (3)

    		•
  • Q : Error of commission in uncertainty Can

    Can someone help me in finding out the most precise answer from the given options. The error of commission would be: (1) Student forgets to study for the test. (2) The decision not to make a product which another company later generates successfully. (3) The company s

    		•
  • Q : Minimum Wage Laws-Unemployment Rises in

    Rises in the legal minimum wage rate have not been answerable for rising: (i) Unemployment among the teenagers. (ii) Racial discrimination in the employment. (iii) Unemployment between skilled workers who have lost their jobs since of competition from the cheaper impo

    		•
  • Q : Horizontally summing the short-run

    For a competitive industry the short-run supply curve is derived through summing the short-run supply curves of all firms within the industry: (w) vertically. (x) horizontally. (y) diagonally. (z) and computing their arithmetic average.

  • Q : Absolute and relative price is the

    is the price in the law of demand an absolute price or a relative price

    		•
  • Q : Price charging equality to marginal cost

    Within the short run, a price-maker firm along with important market power but that cannot price discriminate is unable to concurrently maximize profit and: (i) charge a price equal to marginal cost. (ii) minimize average total cost. (iii) produce out

    		•
  • Q : Increase profit of cartel-member A

    A member of a cartel would be probably to increase its profits by: (1) undercutting the prices of other cartel members when this did not get caught. (2) setting its price above which of other cartel members. (3) aggressive nonprice marketing promotion

    		•
  • Q : Public Policy and the Distribution of

    The two policies that most likely account for most of the trend toward greater income equality during 1929 and 1975 are: (w) improved educational opportunities, and tax and transfer policies. (x) reduced sex discrimination and public availability of b

    		•
  • Q : Less marginal revenue then price charged

    For a nondiscriminating monopolist, there marginal revenue is: (w) profit per unit minus cost per unit. (x) total revenue per unit minus total cost per unit. (y) the modification in total revenue divided by the modification in total c

    		•
  • Q : Price increment for higher total revenue

    A price increase for Pixie’s cheesy fried grits by P1 to P2 would yield higher total as: (w) revenue because demand is price elastic. (x) supply since demand is unitarily elastic. (y) revenue since demand is price inelastic. (z) use of the

    		•