--%>

Scenario Analysis

Based on the recent success of Ontario tennis star Milos Raonic, Nike Canada will make new state of the art tennis racket with a red maple leaf on the strings. Mike expects to sell 10,000 rackets yearly for the next 4 years. Each racket will retail at a manufacturer’s suggested retail price (MSRP) of $475. Up-front depreciable costs related with this project are $800,000 and there will be no recovery of such costs at the end of the four years. Variable costs are $350 per racket and fixed costs are $300,000 per year. The project will need original net working capital of $450,000 which will be fully recovered in year 4. The firm operates with a 9% discount rate and a 36% marginal tax rate. The firm utilizes straight line depreciation over the life of project.

(a) Compute the NPV of this project.

(b) With the current economic conditions, Nike is worried regarding how sales of high-end rackets will be affected. What will be the latest NPV for this project when the sales price reduces by 10%, unit sales per year reduce to 7,500 and the company’s up-front costs rise to $950,000?

(c) Compute the firm’s accounting breakeven point in sales dollars for the base case.

(d) Compute the firm’s NPV breakeven points in sales dollars for the base case.

   Related Questions in Microeconomics

  • Q : Problem on decline of demand The

    The automakers slashed prices and gave ‘zero percent financing’ throughout the year 2001-2003 recession. An expected outcome was: (1) The decline in the demand for utilized cars. (2) enhanced maintenance of older cars by their owners. (3) Buyers purchasing

  • Q : Lower rates of return by financial

    Financial assets will create lower rates of return to prospective investors while: (w) they become more liquid. (x) their prices go up. (y) interest rates increase. (z) default risks decrease. Hey

  • Q : Consequence on inventories When planned

    When planned savings are bigger or smaller than planned investment, then what will be its consequence on inventories? Answer: It will raise or reduce the inventorie

  • Q : Purely-competitive output by profit

    Profit is maximized when this purely-competitive brickyard constructs at: (i) point a. (ii) point b. (iii) point c. (iv) point d. (v) point e.

    Q : Define primary deficit Primary deficit

    Primary deficit: Primary deficit is the difference among fiscal deficit and interest payments prepared by the government Primary deficit = Fiscal deficit – Interest payments

  • Q : Profit maximization in long run Profit

    Profit maximization within the long run does not need a firm to: (i) produce in accord along with the law of equal marginal advantage. (ii) adjust the resource mix till MPPL/w = MPPK/r. (iii) minimize cost for its selected level of output. (iv) produc

  • Q : Price elasticity of demand as the

    The price elasticity of demand is approximately measured as the absolute value of as: (1) (% change in Q) / (% change in Y). (2) ratio of the slopes of demand relative to supply. (3) (% change in Q) / (% change in P). (4) constant slo

  • Q : Loss in social welfare with quantity

    When pharmaceutical manufacturers conspire to generate only Q1 penicillin, in that case the: (i) purely-competitive firms which produced penicillin would experience economic losses. (ii) resulting excessive antibiotic treatments would produce strains of dru

  • Q : Definition of Entrepreneurs I have a

    I have a problem in economics on Definition of Entrepreneurs. Please help me in the following question. Entrepreneurs are most excellently explained as the people who: (i) Market a product cheaper and faster. (ii) Open their own business. (iii) Rely on the commissions

  • Q : Profits and losses in long run In the

    In the long run: (i) purely competitive firms make zero economic profits. (ii) monopolistically competitive firms make zero economic profits. (iii) effective barriers to entry may permit economic profits. (iv) oligopolists and monopolists may realize