Role that marketing channel actually play
Describe briefly the role that marketing channel actually play?
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i) Promotes communication: The information concerning the products is disseminated into the customers through the marketing intermediaries.
ii) Information provider: Customers can give their feed-back on the product to wholesalers and retailers who in return give the equivalent to the manufacturers.
Briefly describe the main functions of retailing?
Write down a short note on the function of wholesaler in brief?
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