Risk of competitive strategies to represent negotiations

Question

Illustrates a risk of strategies to represent negotiations and selecting competitive strategy?

Answer 1

a. One of the big risks here is that managers will select for “stuck in the middle” strategies that represent negotiations between greater differentiation and lower costs and between narrow market appeal and broad.

b. Deciding which general competitive strategy should serve as the structure for hanging the rest of the organization’s strategy is not a trivial matter.