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Relevance of matter-SWOT analysis

Relevance of matter: Relevance of matter is very much important while choosing any goals. Are the goals relevant to the vision of the company? A goal of having maximum number of customers seems fantabulous, however at the same time bank needs to make sure that defaulters are less. A relevant goal can answer yes to these questions:

• Does this seem worthwhile?
• Is this the right time?
• Does this match our other efforts/needs?

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