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Relative value of additional unit of a good

In equilibrium, the relative value of an additional unit of a good to a specified consumer is approximately proportional to the: (w) marginal revenue to the firm that sold the good. (x) marginal production cost of the good. (y) relative market price of the good. (z) average cost of the best alternative to the good.

Please choose the right answer from above...I want your suggestion for the same.

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