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Reduce average total costs by increasing economies of scale

Individual pure competitive firms as well as firms along with market power may each be capable to: (i) reduce average total costs by increasing the size of its operations or economies of scale else decreasing the size of its operations [as diseconomies of scale]. (ii) increase total revenue by lowering the price. (iii) generate economic profit in the long run. (iv) increase total revenue by raising the price. (v) all of the above.

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