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Raising prices raises total costs for total revenue

Total revenue at your fried hushpuppy stand has been declining currently. Your partner persevere that increasing hushpuppy prices will increase total revenue, although you believe only as fervently which lowering prices will produce more total revenue by attracting greater customer faithfulness. You can be sure that: (1) lowering prices will raise total revenue. (2) your partner believes demands for hushpuppies to be more price elastic than you do. (3) lowering prices will decrease your total costs. (4) you view customers’ demands for hushpuppies as more price elastic than your partner does. (5) raising prices will raise total costs.

Can anybody suggest me the proper explanation for given problem regarding Economics generally?

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