--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Depicts shift of the budget line The

    The shift of the budget line from cd to ab in the below  given figure is consistent with: 1) decreases in the prices of both M and N . 2) an increase in the price of M and a decrease in the price of N . 3) a decrease in money income. 4) an increase in money inc

    		•
  • Q : Completely elastic price of demand On

    On such demand curve, the demand for DVD games is completely elastic at a price of: (w) $50. (x) $25. (y) $20. (z) None of the above.

    Q : Influences on union nonunion wage

    Significant influences on union non-union wage differentials comprise the: (1) Proportion of an industry which is unionized and the frequency of strikes. (2) Frequency of strikes, inflation and the collective bargaining policies. (3) Collective bargai

    		•
  • Q : Economic theories Economic theories: A)

    Economic theories: A) are useless because they are not based on laboratory experimentation. B) that are true for individual economic units are never true for the economy as a whole. C) are generalizations based on a careful observation of facts. D) are abstractions an

    		•
  • Q : Describe economic perspective The

    The economic perspective refer as: 1) macroeconomic phenomena, but not microeconomic phenomena. 2) microeconomic phenomena, but not macroeconomic phenomena. 3) the making of purposeful decisions in a context of marginal costs and marginal benefits. 4) unlimited resour

    		•
  • Q : Equilibrium price in the short run The

    The equilibrium price for Christmas trees in the short run is: (w) P1. (x) P2. (y) P3. (z) P4.

    Q : Effect on tax burdens by price

    When the price elasticity of demand for wine as 2.5, in that case rise in the excise tax which raises its price will be: (w) increase total spending upon wine. (x) reduce total spending upon wine. (y) not influence wine consumption. (

    		•
  • Q : Synonym of the term utility The nearest

    The nearest to being a synonym of the term “utility” is: (1) Universal.. (2) Consumption. (3) Satisfaction. (4) Multi-faceted. (5) Marginalism Can someone help me in getting through this problem.

    		•
  • Q : Calculating opportunity cost The

    The economics professor is paid $90,000 yearly, however knows she could earn $140,000 when she began a consulting firm. The opportunity cost of her university place is: (a) zero. (b) – $90,000. (c) $140,000. (d) $90,000. Choo

    		•
  • Q : Output and price comparison with

    Compared to the output and price which are allocatively efficient by the vantage point of society, in that case a monopolist tends to: (w) produce less and charge a higher price. (x) maximize average profits when possible. (y) set price in the inelast

    		•