--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Lower value in the Gini index A lower

    A lower value for the Gini index tends to be related with: (w) increasing equality of the distribution of income or wealth. (x) decreases in the population’s total amount of income or wealth  (y) increased on the whole curvature of the Lore

  • Q : Reallocation of resources-Government

    Describe the Reallocation of resources objective of the government budget.

  • Q : Caveat emptor-Laws and Regulations The

    The Caveat emptor is a prehistoric legal doctrine mainly based on the idea that buyer: (1) Are the finest judges of the value that they will receive when they purchase. (2) Must receive money back guarantees when products are flawed. (3) Need governme

  • Q : Time and opportunity cost in

    The time and other opportunity costs incurred in obtaining information regarding products and prices and in that case driving to and from markets are illustrations of: (1) mobilization costs. (2) contracting costs. (3) transactions co

  • Q : Marginal revenue and cost equality of

    Pure competitors produce where P is = MC since: (w) their objective is community welfare, not profit. (x) this always allows them excess profits. (y) maximum profit needs that MR = MC. (z) they can set any price they desire

    Q : Problem concerning Exploitation I have

    I have a problem in economics on Problem concerning Exploitation. Please help me in the given question. Whenever resource suppliers are salaried less than the values of their marginal products [or VMPs], then they are stated to be: (i) Monopsonistic.

  • Q : Determine infinity price elasticity

    When the demand for cheesy fried grits of Pixie is relatively price elastic, then its price elasticity is: (i) zero. (ii) greater than zero but less than one. (iii) one (unitary.) (iv) greater than one but less than infinity. (v) infi

  • Q : Long run entry of supply curve When the

    When the price for cranberries is primarily P1, in that case in the long run: (w) firms will neither enter nor exit this industry. (x) entry of firms will move curve supply curve A to the right. (y) exit of firms will move

  • Q : Open market operation-Deficient demand

    Open market operation signifies to the sale and purchase of securities by the Central Bank in case of deficient demand whenever AD falling short of AS at full employment, the Central Bank purchases securities in open market and makes payment to the se

  • Q : Cut price and earn negative profit A

    A huge firm may cut price and earn negative profit when a new firm enters the market so as to: (w) induce the new firm to exit. (x) build a reputation for cutting price so as to deter future entry. (y) gain market control. (z) All of the above. <