--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Marginal revenue-product of the labor

    The monopsonist will hire labor till labor's marginal resource cost equivalents the: (p) The value of average product of labor. (q) Price of labor. (r) Marginal revenue product of labor. (s) Marginal physical product. Choose the ri

  • Q : Problem on least likely Inferior Goods

    Chris ate Ramen Noodles or pinto beans for each and every meal whereas an impoverished college student. Chris graduated and landed a job beginning at a yearly salary of $50,000. Chris’s demands for the Ramen Noodles and pinto beans were most lik

  • Q : Market Power-Demand for Labor I have a

    I have a problem in economics on Market Power and the Demand for Labor. Please help me in the given question. The lack of competition in product market outcomes in: (1) Less labor being hired than when the markets were competitive. (2) Many labor bein

  • Q : Problem Bilateral Monopoly The word

    The word economists employ to explain a condition where a powerful seller confronts the powerful buyer is: (1) Reciprocal exploitation. (2) Strategic bloc management. (3) Dialectical bargaining. (4) Ancillary reciprocity. (5) Bilateral monopoly.

    Q : When is not total annual revenue

    As per this demonstrated figure in below, unless something changes the total annual revenue of Robot Butlers, Inc. Can’t exceed: (1) $10,000. (2) $20,000. (3) $100 million. (4) $200 million. (5) $400 million.

  • Q : Joint Profit Maximization Joint profit

    Joint profit maximization is least compatible along with the behavior of: (w) General Motors’ division in Chevrolet, Cadillac, Hummer, Delco Remy and Frigidaire, etc. (x) a successful cartel as like OPEC. (y) a collusive agreement leading to sha

  • Q : Productivity in Oligopolies Oligopolies

    Oligopolies cannot: (w) maximize where MR = MC. (x) differentiate their product. (y) act independently of other firms. (z) make economic profits within the long run. Can someone explain/help me with best solution a

  • Q : Types of Surveys Types of Surveys :

    Types of Surveys: Surveys can be classified by their method of data collection. Mail, telephone, and in-person interview surveys are the most common. Extracting data from samples of records is also frequently done.

  • Q : Illustration of perfectly price elastic

    A demand curve which is perfectly price elastic is demonstrated into: (w) Panel A. (x) Panel B. (y) Panel C. (z) Panel D. 914</span></p>
                                        </div>
                                        <!-- /comment-box -->
                                    </li>
   
   </td>
	</tr><tr>
		<td>
       
      <li>
                                        <div class=

    Q : Problem on average household income Can

    Can someone help me in finding out the right answer from the given options. Demand curve for the gasoline, a normal good, would shift to right when: (1) The legal least age to drive was raised to 18 all through the world. (2) New oil fields were discovered and exploit