--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Rises price elasticity of demand for a

    The price elasticity of demand for a good will tend to rise as the: (i) number of obtainable substitutes increases. (ii) consumer income level increases. (iii) good is a less significant budget item. (iv) time permitted for response decreases. (v) ela

  • Q : Influence of discount on Income Effect

    Jay saved $200 to purchase a Zowie digital camera following her friend showed Jay the Zowie she purchased for $200 at a close by camera store. Fortunately the camera was on sale for $150 all through a one-hour ‘Manager’s Special’ sale when Jay ultima

  • Q : Meaning of Caveat emptor I have a

    I have a problem in economics on Meaning of Caveat emptor. Please help me in the following question. Caveat emptor signifies: (i) Let the seller beware! (ii) Everything else held steady. (iii) Let things modify if they should. (iv) Charge whatever the market will allo

  • Q : Problem on numbers of Buyers Even when

    Even when each household’s demand curve didn’t shift, the market demand for the butter would increase if there were a raise in: (1) House-hold income. (2) People’s preferences for the butter. (3) Population. (4) Price of margarine.

  • Q : Hicks Model of Collective Bargaining I

    I have a problem in economics on Hicks Model of Collective Bargaining. Please help me in the following question. The period of union strikes and the equilibrium wage rate at conclusion of a strike are the focus of: (i) Taft-Hartley Act of 1948. (ii) B

  • Q : Economic profits maximizing When this

    When this monopolistic competitor produces Q units, this is maximizing: (w) sales development and its market share. (x) total revenue. (y) economic profits. (z) total fixed cost and its managers' salaries.

  • Q : Quantity supply according to Law of

    Can someone please help me in finding out the accurate answer from the following question. The law of supply defines that at: (1) Higher prices greater quantities will be supplied. (2) Lower prices greater quantities will be supplied. (3) Lower prices supply shifts to

  • Q : Labor-Leisure Tradeoffs When leisure is

    When leisure is a normal good, in that case the demand for leisure: (1) varies directly with income. (2) has declined sharply from World War II. (3) is positively associated to the average age of the population. (4) shifts leftward as a result of tech

  • Q : Relative price and income inelasticity

    Technological advances have raised agricultural productivity enormously among 1800 and nowadays, and therefore, the relative incomes of family farmers declined dramatically. There hardships endured through American farm families throughout this period

  • Q : Goods and services Refer to the above

    Refer to the above data. Choose the right answer from following. Zabella's balance on goods and services illustrates a: A) $5 billion deficit. B) $5 billion surplus. C) $10 billion surplus. D) $15 billion deficit.

    Discover Q & A

    Leading Solution Library
    Avail More Than 1461492 Solved problems, classrooms assignments, textbook's solutions, for quick Downloads
    No hassle, Instant Access
    Start Discovering

    18,76,764

    1954367
    Asked

    3,689

    Active Tutors

    1461492

    Questions
    Answered

    Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!

    Submit Assignment

    ©TutorsGlobe All rights reserved 2022-2023.