--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Post tax and post transfer income

    As measured through post tax and post transfer income patterns, from World War II, then the U.S. has created: (w) no progress in reducing the gap in between the rich and poor. (x) substantial progress in reducing the gap in between rich and poor. (y) moderate progress

    		•
  • Q : Critics of negative income tax Critics

    Critics of negative income tax (NIT) proposals most generally argue that: (a) economic rents should be taxed at a rate of 100%. (b) in-kind services should be above and beyond generous income assistance. (c) no NIT plan would be flexible enough to sol

    		•
  • Q : Demand and Supply-Production to double

    When Mary usually quaffs three glasses of Lost Horizons Cabernet Sauvignon every day, her demand for her favorite vintage will be least probable affected by: (i) The plague of grape worms ruining the bouquet of Lost Horizons Cabernet (ii) Receiving a $2 an hour pay hi

    		•
  • Q : Inelastic demand over relevant price

    While rate hikes will boost a utility's total revenue, in that case the utility faces: (w) elastic demand over the relevant price range. (x) unitarily elastic demand over the relevant price range. (y) inelastic demand over the relevant price range. (z

    		•
  • Q : Demonstrates the Lorenz Curve This

    This given figure demonstrates as: (w) Lorenz curve. (x) familial income distribution graph. (y) Gini curve. (z) Blanc income standard curve. </span></p> </div> <!-- /comment-box --> </li> </td> </tr><tr> <td> <li> <div class=

    Q : Demand for labor by monopolist Can

    Can someone please help me in finding out the accurate answer from the following question. The demand for the labor by a monopolist in product market is its: (i) Value of the marginal product (or VMP) curve. (ii) Marginal revenue of product (or MRP) curve. (iii) Its m

    		•
  • Q : Normal accounting profits in monopoly

    This monopoly makes Q units and experiences as: (1) economic profits equal to 0cbQ. (2) economic losses equal to cpab. (3) more than normal accounting profits. (4) marginal cost in excess of average total cost. (5) total revenue less than total cost.<

    		•
  • Q : About greatest economy Does Europe and-

    Does Europe and- USA or China have the greatest economy?

    		•
  • Q : Problem on Marginal resource costs Can

    Can someone help me in finding out the right answer from the given options. The synonymous words marginal factor costs or the marginal resource costs signify to the: (i) Cost incurred in generating an additional unit of capital. (ii) Cost to the resource owner of secu

    		•
  • Q : Successful strategy of product

    A successful strategy of product differentiation causes: (w) the demand curve to shrink and become more elastic. (x) the demand curve becomes perfectly elastic. (y) prices for close substitutes to equalize. (z) the marginal revenue curve to be below t

    		•