Psychological Pricing
Define the term Psychological Pricing and what are their aspects?
Expert
Psychological Pricing:
This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.
When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.
Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.
Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.
An unregulated monopoly which does not price discriminate sets price in accord along with the: (w) height of the graph where marginal revenue equals average total costs [MR = ATC]. (x) height of the graph where marginal costs equal av
For a nondiscriminating monopolist, there marginal revenue is: (w) profit per unit minus cost per unit. (x) total revenue per unit minus total cost per unit. (y) the modification in total revenue divided by the modification in total c
The central bank performs as lender of last resort. Explain how? Answer: The central bank too acts as lender of last resort for other banks of the country. This mea
Of the given firms, the probably to be a price taker would be a: (i) sheep herder in a remote part of New Zealand. (ii) local gas and electric company. (iii) sculptor’s agent who contacts potential buyers through the internet. (iv) small town&rs
notes on separable utility function in microeconomics
Assume that the market for a good is initially in equilibrium, and then the govt. places a subsidy on good. The probable result would be: (i) Raised production and purchases of good. (ii) That buyers would pay big prices for the good. (iii) Extended scarcity of the go
A profit-maximizing monopolist will certainly be capable to generate economic profits when, at certain level of output: (w) average fixed costs [AFC] are very high. (x) average total costs [ATC] lies above the demand curve. (y) averag
According to the equality standard of income distribution: (i) an equal distribution of income maximizes society’s economic welfare. (ii) income must be divided in proportion to need. (iii) income must be commensurate with productivity. (iv) fac
Money: Money is what money does. Or Money is something that is accepted as a medium of exchange and at similar time act as a store of value.
If business taxes are decreased and the real interest rate increases: A) consumption and saving will necessarily increase. B) the level of investment spending might either increase or decrease. C) the level of investment spending will necessarily increase. D) the leve
18,76,764
1950318 Asked
3,689
Active Tutors
1423845
Questions Answered
Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!