--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Market Power-Monopsony Power-Employment

    With a specific market demand for the product and a specific market labor supply curve, the employment will be smallest if a firm is: (1) Monopolist in product market and a pure competitor in the labor market. (2) Pure competitor in labor and product markets. (3) Pure

    		•
  • Q : Internal financing in Corporate Finance

    Can someone help me in finding out the precise answer from the given options. The corporations might get internal financing by: (i) Borrowing from the stockholders. (ii) Reinvesting the corporate income rather than paying it out as the dividends to stockholders. (iii)

    		•
  • Q : Market adjustment for new equilibrium

    This market for peanuts will adjust to a new equilibrium at price: (1) P0 and quantity Q0. (2) P1 and quantity Q0. (3) P2 and quantity Q2. (4) P3 and quantity Q1.

    		•
  • Q : Problem on demand of rising exports

    Meager Russian grain harvests during the year 2001 led to increasing exports of U.S. grain to Russia, that symbolized a raise in the: (1) Demand for Russian grain. (2) Supply of U.S. grain. (3) Supply of Russian grain. (4) Demand for the U.S. grain.

    Q : How is Economic policy more scientific

    Which of the given LEAST describes the widespread but erroneous view which economists seldom agree: (1) The media focuses upon controversy, not agreement. (2) Political considerations, more than economic logic, find out policies. (3) Some economists may feel obligated

    		•
  • Q : How is TVC derived from MC How is TVC

    How is TVC derived from MC? Answer: TVC = Sigma MC

    		•
  • Q : Economies of positive scale with

    When economies of scale are full time positive in an industry, in that case the industry will: (1) evolve into a natural monopoly. (2) become inefficient before it gets very huge. (3) be unregulated by government. (4) be not capable to compete along w

    		•
  • Q : Problem on Analysis Paralysis Consumers

    Consumers confronting huge arrays of choices whenever they contemplate choosing one brand of toothpaste out of 50, or whether to purchase pulp-free, not-from-concentrate orange juice, calcium-fortified, or the extra-pulp, non-calcified, from-concentrate version, frequ

    		•
  • Q : Increase profits of quantity selling by

    When a monopolist was selling a quantity which marginal revenue [MR] is greater than marginal costs [marginal costs [MC] in that case this could increase profits by: (w) raising price. (x) increasing output. (y) raisi

    		•
  • Q : Profit Maximization-Labor Can someone

    Can someone help me in finding out the right answer from the given options. All the profit maximizing organizations employ labor up to the point where: (w) MR   MC is maximized. (x) VMP = MFC. (y) VMP = MRP. (z) MRP = MFC.

    		•