--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Elasticity of demand of arc in demand

    The arc elasticity of demand of Ajax for labor in between point b and point c is approximately: (1) 0.30. (2) 0.60. (3) 0.90. (4) one. (5) two.

    Q : Graphical Production Possibilities

    Can someone please help me in determining the right answer from the following question. The production possibilities frontier is a graphical device exhibiting the: (i) Alternative allocation methods accessible to society. (ii) Combinations of goods wh

  • Q : Indeterminable market supply curve For

    For a monopoly firm a market supply curve is: (w) steeper than the market supply curve of a competitive industry. (x) indeterminable because profit-maximizing quantities with profit maximizing prices are determined concurrently, and depend upon costs

  • Q : Define Oligopoly and its characteristics

    Explain the term Oligopoly? Also explain its Characteristics?

  • Q : Increasing return to a factor Describe

    Describe the likely behaviour of total product beneath the phase of increasing return to a factor.

  • Q : Unstable Cartel Agreement Cartel

    Cartel agreements tend to be unstable since: (1) outputs are homogenous. (2) cooperation replaces competition. (3) all governments oppose cartels. (4) members have incentives to cheat. (5) All of the above. Hello g

  • Q : Federal government antitrust suit Movie

    Movie producers A, B, and C secretly meet and agree to release their summer blockbuster films in sequence, rather than at the same time. The U.S. Justice Department learns of the agreement and files an antitrust suit. The Federal government would most likely file ch

  • Q : Annual payments of financial investment

    When the interest rate is 5 percent and a financial investment produces annual payments of $50,000, in that case the present value of this asset is as: (w) $1,000,000. (x) $5,000,000. (y) $500,000. (z) $10,000,000.

  • Q : Classical adjustment in capital markets

    The first plans of savers and investors within this closed private economy are demonstrated as S0 and I0. Assume that people begin spending less on current consumption, and total saving plans shift to curve S

  • Q : Short-run and long-run average total

    A firm generating where MC = SRAC = LRAC operates at the minimum point of its: (w) short-run and long-run average total cost curves. (x) long-run total cost curve. (y) total physical product of labor curve. (z) maximum profit curve.

    Discover Q & A

    Leading Solution Library
    Avail More Than 1418851 Solved problems, classrooms assignments, textbook's solutions, for quick Downloads
    No hassle, Instant Access
    Start Discovering

    18,76,764

    1925246
    Asked

    3,689

    Active Tutors

    1418851

    Questions
    Answered

    Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!

    Submit Assignment

    ©TutorsGlobe All rights reserved 2022-2023.