--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Demand curve consequent to output An

    An unregulated monopoly which does not price discriminate sets price in accord along with the: (w) height of the graph where marginal revenue equals average total costs [MR = ATC]. (x) height of the graph where marginal costs equal av

    		•
  • Q : Less marginal revenue then price charged

    For a nondiscriminating monopolist, there marginal revenue is: (w) profit per unit minus cost per unit. (x) total revenue per unit minus total cost per unit. (y) the modification in total revenue divided by the modification in total c

    		•
  • Q : Central bank as lender of last resort

    The central bank performs as lender of last resort. Explain how? Answer: The central bank too acts as lender of last resort for other banks of the country. This mea

    		•
  • Q : Determine a price taker from firm Of

    Of the given firms, the probably to be a price taker would be a: (i) sheep herder in a remote part of New Zealand. (ii) local gas and electric company. (iii) sculptor’s agent who contacts potential buyers through the internet. (iv) small town&rs

    		•
  • Q : Utility function notes on separable

    notes on separable utility function in microeconomics

    		•
  • Q : Influence of subsidy on good Assume

    Assume that the market for a good is initially in equilibrium, and then the govt. places a subsidy on good. The probable result would be: (i) Raised production and purchases of good. (ii) That buyers would pay big prices for the good. (iii) Extended scarcity of the go

    		•
  • Q : Make economic profits by

    A profit-maximizing monopolist will certainly be capable to generate economic profits when, at certain level of output: (w) average fixed costs [AFC] are very high. (x) average total costs [ATC] lies above the demand curve. (y) averag

    		•
  • Q : Equality Income distribution in

    According to the equality standard of income distribution: (i) an equal distribution of income maximizes society’s economic welfare. (ii) income must be divided in proportion to need. (iii) income must be commensurate with productivity. (iv) fac

    		•
  • Q : Define money Money : Money is what

    Money: Money is what money does. Or Money is something that is accepted as a medium of exchange and at similar time act as a store of value.

    		•
  • Q : Tax and interest rate related problem

    If business taxes are decreased and the real interest rate increases: A) consumption and saving will necessarily increase. B) the level of investment spending might either increase or decrease. C) the level of investment spending will necessarily increase. D) the leve

    		•