--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Illustration of Rational Ignorance I

    I have a problem in economics on Illustration of Rational Ignorance. Please help me in the following question. Supposing that the meat you purchase from a grocery store is good devoid of inspecting its quality yourself with the microscope is an illustration of: (1) Be

    		•
  • Q : Generate economic profit by a firm

    A firm is most certain to be capable to generate an economic profit when: (1) this is a monopoly. (2) entry within its industry in the short run is prevented through barriers to entry. (3) its marginal costs are less than the marginal costs of its com

    		•
  • Q : Cross price elasticities of demand The

    The cross price elasticities of demand are possibly most positive for: (w) shoe repairs and new shoes. (x) syrup and waffles. (y) gasoline and limousines. (z) college tuitions and textbooks. How can I solve my

  • Q : Consumer goods-Durable and nondurable I

    I have a problem in economics on Consumer goods-Durable and nondurable. Please help me in the following question. Consumer goods comprise durable and nondurable goods, and: (i) Capital equipment. (ii) House-hold goods. (iii) Services. (iv) Electronic goods.

  • Q : Categorize and quantify poverty Most

    Most historical studies intended to categorize and quantify poverty within the United States: (w) consider both assets as well as money income. (x) conclude which almost one-half of all families are below the poverty level. (y) suggest that from the 1

    		•
  • Q : Laws and Regulations-caveat emptor I

    I have a problem in economics on Laws and Regulations-caveat emptor. Please help me in the following question. The Latin phrase which means ‘let the buyer beware is: (1) Caveat emptor. (2) Laissez-faire. (3) Fiat justitia and ruat coelum. (4) Epluribus unum. (5)

    		•
  • Q : Compute Gini Index The areas

    The areas illustrates in this Lorenz diagram can be used to compute a Gini index as: (i) (cow + pig)/cow. (ii) cow2/(cow + pig).  (iii) pig2/(cow + pig). (iv) cow/(cow + pig) (v) (cow + horse)/pig.

    Q : Classification of firms Can someone

    Can someone please help me in finding out the precise answer from the following question. The summation of all the firms which produce a given product is categorized as: (1) Multinational. (2) An industry. (3) Cartel. (4) Monopoly. (5) Plant.

    		•
  • Q : Relation of transaction costs with

    Transaction costs are costs mainly related with the: (w) transportation and gathering information about goods or resources. (x) direct production costs for goods. (y) inputs quite than outputs. (z) supply prices rather than demand prices.

  • Q : Define Product Differentiation Product

    Product Differentiation: The Product differentitation is a condition when various producers under monopolistic competition, try to differentiate their product in terms of its size, shape, packaging, trade-mark and brand name. This is accomplish to att

    		•