--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Problem on Economic Capital Your

    Your construction company just bought a bulldozer on credit. From the viewpoint of your company, this bulldozer is an illustration of: (i) Liability. (ii) Fixed costs. (iii) Net variable cost. (iv) Capitalization. (v) Economic capital.

    Q : Cut price and earn negative profit A

    A huge firm may cut price and earn negative profit when a new firm enters the market so as to: (w) induce the new firm to exit. (x) build a reputation for cutting price so as to deter future entry. (y) gain market control. (z) All of the above. <

    		•
  • Q : Problem on greatest consumer surplus

    Which of the following below goods produces the greatest consumer surplus? (1) Free downloading to pirate your favorite songs. (2) Diamonds. (3) Water. (4) College textbooks. (5) Slices of the pizza. Choose the right answer from th

    		•
  • Q : Rises price elasticity of demand for a

    The price elasticity of demand for a good will tend to rise as the: (i) number of obtainable substitutes increases. (ii) consumer income level increases. (iii) good is a less significant budget item. (iv) time permitted for response decreases. (v) ela

    		•
  • Q : Most effective excise taxes during

    Excise taxes upon cigarettes are most effective during reducing: (1) smokers' discretionary income for other goods. (2) cigarette production. (3) cigarette companies' profits. (4) consumption of snuff and chewing tobacco.

    Q : Demand for Labor-Monopsony Power When

    When wage discrimination is not probable for the first 40 workers this profit-maximizing organization hires, however it can wage discriminate perfectly whenever hiring all the subsequent workers, it hires a net of: (i) Forty workers at an average salary of $700 per we

    		•
  • Q : NOT price discriminate by monopoly Into

    Into equilibrium, a monopoly which does NOT price discriminate will tend to produce: (w) the socially optimal rate of output. (x) a level of output where price exceeds marginal social cost. (y) lower output at lower prices than a competitive market. (

    		•
  • Q : Reduction of consumption of Inferior

    Brian, a poor college student, eats pinto beans or Ramen Noodles for dinner every night. After the graduation, he takes a job with a beginning salary of $50,000 per year. This modification in income is most probable to: (1) Decrease his consumption of both the product

    		•
  • Q : Pure competition in product and

    When no goods generate external costs or benefits within their consumption or production and when the income distribution is deemed acceptable, in that case economic efficiency is promoted through: (w) government inte

    		•
  • Q : Hello hello how to make system analysis

    hello how to make system analysis of work

    		•