--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Determine price elasticity of demand

    When a $9.98 sale on regular $19.95 watch fobs increases a store's sales from 30 to 300 weekly, the price elasticity of the demand faced through the store is approximately: (w) 2.46. (x) 1.23. (y) 4.92. (z) 0.62. C

    		•
  • Q : Price discrimination to increase

    A firm can practice price discrimination to increase its profitability when this: (w) confronts a perfectly elastic demand curve. (x) is a pure quantity adjuster. (y) has some market power and is able to separate its customers into various groups alon

    		•
  • Q : Monopolies in short run Within the

    Within the short run, there monopolies can: (i) make economic profits. (ii) break even. (iii) make economic losses. (iv) All of the above. Hey friends please give your opinion for the problem of Economics <

    		•
  • Q : Charting of past prices Can the

    Can the charting of past prices be used to predict future prices?

    		•
  • Q : Size Distribution of Income The degree

    The degree of inequality of income in between households and individuals is the: (w) marginal productivity theory of income distribution. (x) functional distribution of income. (y) distribution of wealth. (z) size distribution of income.

  • Q : Maximum consumer surplus A

    A characteristic Hollywood star derives the maximum consumer surplus from: (i) Calvin Klein underwear. (ii) Water. (iii) Mercedes Benz 600SEs. (iv) DeBeers diamonds. (v) Publicity in "The National Enquirer." Can so

    		•
  • Q : Zero elasticity for demand curves When

    When any truly existed, then perfectly inelastic demand curves would include: (i) price elasticities of infinity and be horizontal. (ii) zero elasticity and be horizontal. (iii) a slope of one. (iv) price elasticities of infinity and would be vertical

    		•
  • Q : Resource prices Refer to the following

    Refer to the following diagrams, in which AD1 and AS1 are the "before" curves and AD2 and AS2 are the "after" curves. Other things equal, a decrease in resource prices is depicted by:1) panel (A) only. 2) panel (B) only. 3)

    		•
  • Q : Downward-sloping demand curve The law

    The law of demand is graphically demonstrated by: (1) Movement all along the supply curve. (2) The downward-sloping demand curve. (3) The rightward shift of demand curve. (4) Shifting of production possibilities. C

    		•
  • Q : Idea of low price elasticity of demand

    Purposes for the very low price elasticity of demand for salt do not comprise the fact such that this: (w) has few good substitutes. (x) is currently relatively low priced. (y) absorbs only small percentages of most household budgets. (z) is sodium ch

    		•