--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Borrower and lenders in financial

    Financial institutions like banks perform as intermediaries. They lend their savings of depositors to final borrowers, charging more interest to borrowers than they pay to depositors, who are the eventual providers of loans. How does it decrease the <

  • Q : Problem on mutual funds Provide

    Provide solution of this question. Supposing no other changes, if balances in small time deposits increase by $30 billion and money market mutual funds held by businesses decrease by $30 billion, the: A) M1 and M2 money supplies will not change. B) M2 and MZM money su

  • Q : Principal-Agent Problems Which of the

    Which of the following is not an illustration of the principal-agent problem? (1) The real estate agent vends your house for less than you settled to. (2) The salespeople of the luggage company book first class seats whenever traveling out of town and write off the ex

  • Q : Determine present value by interest rate

    When the annual interest rate is 12 percent and a rental house can be expected to rent perpetually for price of $1,000 monthly, in that case the house has a present value of approximately: (1) $240,000. (2) $144,000. (3) $100,000. (4) $72,000. (5) $12

  • Q : Determinants of Demand-Change in price

    Can someone help me in finding out the right answer from the given options. Demand curve for the DVD players would not be shifted by the change in price of: (1) Downloaded music. (2) CD players. (3) Compact disks. (4) DVD players.

  • Q : Operation of profit maximizing pure

    This profit-maximizing pure competitor would stop operating within this market into the long run when the price was expected to be persistently less than the price consequent to: (i) point c. (ii) point d. (iii) point e. (iv) point f. (v) point g.

  • Q : Competitive resource markets and low

    When resource markets are competitive and transaction costs are low, in that case landowners: (1) pass forward completely any land tax. (2) can drive up the rental rate of land by changing its supply. (3) bear the full burden of any t

  • Q : Define autonomous investment Autonomous

    Autonomous investment: Investment that is made up without depending on the gain of the enterprise.

  • Q : Aid for Dependent Children in Welfare

    The Aid for Dependent Children (AFDC), program has been condemned most for: (w) high crime rates among the poor. (x) the disintegration of low income family structures. (y) indifference to the plight of the less fortunate. (z) the bankruptcies of Clev

  • Q : Demonstrate supply curve for price

    The quantity supplied is ever more sensitive as output increases, therefore the price elasticity of supply raises as the price raises for the supply curve demonstrated in: (w) Panel A. (x) Panel B. (y) Panel C. (z) Panel D.