--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Features of Indifference Curve Describe

    Describe the features of Indifference Curve? Answer: A) Indifference curves slopes downward from left to right.B) Indifference curves are Convex to origin. C) Two Indifference curve not at all intersect

  • Q : Condition of shut down of firm in long

    I have a problem in economics on Condition of shut down of firm in long run. Please help me in the following question. Any of the firm will shut down in long run if its: (i) Economic gain doesn’t surpass zero. (ii) Future revenues are not predic

  • Q : Comparing income and wealth As

    As comparing income and wealth: (w) differences in their distributions reflect economic discrimination precisely. (x) wealth is a flow variable, whereas income is a stock variable. (y) inheritance explains income differences more totally than wealth d

  • Q : What is APC What is APC ? Answer : APC=

    What is APC? Answer: APC= C/Y.The ratio of income to consumption is termed as APC.

  • Q : Labor Union History problem Can someone

    Can someone please help me in finding out the accurate answer from the following question. The labor unions have tended to be most successful in the organizing: (1) Blue collar workers. (2) Clerical workers. (3) Professionals. (4) White collar workers.

  • Q : Demand of various vegetable why demand

    why demand change of onion in during one week due to change in it's price

  • Q : Exceed elasticity of demand When the

    When the price of a good increase slightly, then total revenue: (w) falls in the inelastic range of the demand curve. (x) rises over the elastic range of the demand curve. (y) stays close to zero in the unitary-elastic range of the de

  • Q : Total fixed cost Total fixed cost: 1.

    Total fixed cost: 1. Fixed cost remains constant at each level of output ie it do not change with change in quantity.2. It can not be zero when output is zero.3. Its curve is parallel to X-aixs4.

  • Q : Laws and regulations for competitive

    Government regulation intends at certain potentially competitive prices or transactions frequently induce private adjustments through firms and individual therefore unexpected results comprise: (w) increased rates of growth of tax revenues. (x) rapid

  • Q : Determine total revenue when prices fall

    As the price falls by P4 to P3 to P2 to P1 beside such demand curve for Pixie's cheesy fried grits, then total revenue: (w) always rises. (x) always falls. (y) rises then falls. (z) falls then rises.

    Discover Q & A

    Leading Solution Library
    Avail More Than 1428813 Solved problems, classrooms assignments, textbook's solutions, for quick Downloads
    No hassle, Instant Access
    Start Discovering

    18,76,764

    1952837
    Asked

    3,689

    Active Tutors

    1428813

    Questions
    Answered

    Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!

    Submit Assignment

    ©TutorsGlobe All rights reserved 2022-2023.