--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Market Power and Demand for Labor All

    All of the given might causes labor markets to be non-competitive except: (i) Backward bending labor supply curves. (ii) Unions and employer trade associations. (iii) Monopolistic power exercised by the firm. (iv) Monopsonistic power exercised by the

    		•
  • Q : Exceeds marginal revenue curve by

    That this firm can’t successfully price discriminate is most strongly indicated through the fact that: (1) the linear demand curve exceeds the marginal revenue curve for all outputs shown. (2) MR = MC maximizes profit. (3) total revenue total co

    		•
  • Q : Profit-maximizing output to maximizes

    HoloIMAGine has patented a holographic technology which creates 3-D photography obtainable to consumers. So HoloIMAGine’s: (w) lowest possible average total cost arises at precisely the output where profit is maximized. (x) market supply curve is the same to its

    		•
  • Q : Excessively high production costs to

    The merely fast food restaurant conveniently located close to a fast-growing suburb may be rather profitable despite sloppy management and poor quality control. There market power can enable several firms along with excessively high production

    		•
  • Q : Definition of Craft Unions I have a

    I have a problem in economics on Craft Unions. Please help me in the following question. The craft union: (i) Is organized about a specific skill. (ii) Bargains for all the workers in a specific industry. (iii) Represents the workers, whereas an indus

    		•
  • Q : Determine profit maximizing A

    A monopolist has an inverse demand curve given by p(y) = 12 - y and a cost curve given by c(y) = y2. (a) What will be its profi t maximizing level of output?

  • Q : Equivalent marginal revenue product

    When a monopolist is maximizing its gain in the product market however consists of no monopsony power in labor market, and then it will: (1) Hire labor till marginal revenue product equivalents the average factor cost. (2) Pay a wage equivalent to the marginal revenue

    		•
  • Q : Average Variable Cost-Average Total

    Describe the relationship among Average Variable Cost (AVC) Average, Total Cost (ATC) and marginal Cost (MC)? Answer: A) If MC

    		•
  • Q : Making investment possible in an

    The group which ultimately makes investment in an economy possible is: (1) business firms. (2) households which consume less than their disposable incomes. (3) banks. (4) savings and loan associations. (5) financial tycoons.

    Q : State Statutory liquidity ratio or SLR

    State SLR (or Statutory liquidity ratio): It is the ratio of net or total demand and time deposits of commercial bank that, it has to keep in the form of specified liquid assets.

    		•