--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Asset demand Select the right answer of

    Select the right answer of the question. The asset demand for money: A) is unrelated to both the interest rate and the level of GDP. B) varies inversely with the rate of interest. C) varies inversely with the level of real GDP. D) varies directly with the level of nom

    		•
  • Q : Discourage the formation of oligopolies

    A factor tending to discourage the formation of huge oligopolies in the past two or three decades would be: (w) vigorous enforcement of anti merger laws. (x) technological advances which tended to favor smaller companies. (y) computerized internal inf

    		•
  • Q : Short-run supply curve for a

    For a competitive firm, the short-run supply curve is the portion of its: (w) AVC curve that lies above the ATC curve. (x) MC curve which rises above its AVC curve. (y) MC curve which is upward sloping. (z) AFC curve which lies above the MC curve.

    		•
  • Q : Define Marginal Utility Marginal

    Marginal Utility: It is addition more to the net or total utility as consumption is increased by one more unit of commodity.

    		•
  • Q : For the firm For the firm, the major

    For the firm, the major goal of profit sharing plans is to: force workers to incur some of the business risk. overcome the monopsony problem of having to pay higher wages to attract additional workers. overcome the principal-agent problem by better aligning the workers' interests with

    		•
  • Q : Similarity of elasticities of demand

    When a price hike for regular gas from $2.00 to $2.20 reduces quantity demanded from 20 million gallons to 19 million gallons daily, and an raise in the price of premium gas from $3.00 to $3.20 decreases its quantity demanded daily from 20 million gal

    		•
  • Q : Making error of omission Numerous big

    Numerous big publishing companies refused to publish a horror novel since the author was nameless. The author ultimately found a small publishing house to publish his book. The book sold millions of copies and produced hundreds of thousands of dollars in total revenue

    		•
  • Q : Income in Lorenz curve of welfare When

    When you were unconcerned regarding the welfare of other people and your income placed you into the bottom five percent of the population, in that case you would be happiest when the Lorenz curve for your country resembled as: (1) line 0A0'. (2) line

    		•
  • Q : Demand of various vegetable why demand

    why demand change of onion in during one week due to change in it's price?

    		•
  • Q : Define forward shifting of tax burden

    The greater the price elasticity of demand associate to the price elasticity of supply, then the: (i) greater the legal incidence of any tax burden. (ii) smaller the forward shifting of any tax burden. (iii) smaller the backward shift

    		•