--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Market price below equilibrium price

    When the market price is beneath the equilibrium price then: (i) The market will clear. (ii) An excess exists. (iii) Consumers will not invest. (iv) The shortage exists. (v) Each and every consumer will be satisfied. Find out the r

  • Q : Maximizes profit to ignore variable

    Monsieur Cournot has a monopoly on an artesian well from that flows tasty spring water along with medicinal properties. To ignore variable costs, he is adamants that customers bring their own pails and fill them individually. Unluckil

  • Q : Problem on sellers utility function The

    The economy consists of a single buyer and a single seller. The buyer has the utility function b ln xB1 + xB2 with b ≤ 10. The seller has the

  • Q : Elasticity and profit maximization An

    An imperfectly competitive firm can maximize profit within the long run only at prices and also outputs where demand elasticity is: (w) greater than or equal to 1. (x) less than 1. (y) less than 0. (z) between 0 and 1.

    Q : Statement of Demand Prices I have a

    I have a problem in economics on Statement of Demand Prices. Please help me in the following question. Demand prices are stated as the relative: (1) Prices sellers charge for goods whether we purchase or not. (2) Values that individual subjectively put on having a bit

  • Q : Price elasticity and market power The

    The price elasticity of demand equals one when this firm produces where total revenue is: (i) $72,000 per period. (ii) $80,000 per period. (iii) $96,000 per period. (iv) $100,000 per period. (v) $144,000 per period.

    Q : Increase total revenue by increasing

    A monopolist can raise total revenue by increasing output when: (w) demand is elastic. (x) demand is inelastic. (y) demand is unitarily elastic. (z) supply is perfectly elastic. Can someone explain

  • Q : Characteristics of Labor-Leisure

    Can someone help me in finding out the right answer from the given options. When the wage rate paid for the labor rises, then: (i) Supply of labor raises (ii) Opportunity cost of the leisure increases. (iii) Workers always supply additional labor. (iv) Level of the na

  • Q : Present Value of a Perpetuity When the

    When the interest rate is 5%, in that case the present value of a perpetuity which pays $500 each year beginning a year by today equals: (1) $500. (2) $1000. (3) $2500. (4) $5000. (5) 10,000. Can s

  • Q : Laws and regulations for competitive

    Government regulation intends at certain potentially competitive prices or transactions frequently induce private adjustments through firms and individual therefore unexpected results comprise: (w) increased rates of growth of tax revenues. (x) rapid