--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Where is the price elasticity of supply

    The price elasticity of supply as in below demonstrated figure is unitary within: (w) Panel A. (x) Panel B. (y) Panel C. (z) Panel D.

    Q : Feature of pure competition NOT a

    NOT a feature of pure competition would be: (w) identical products of firms. (x) long-run freedom of entry and exit. (y) large numbers of sellers and buyers. (z) price making behavior by individual firms. I need a

  • Q : Negatively-sloped demand curve for

    A firm which cannot price discriminate although which faces a negatively-sloped demand curve for output: (1) has a marginal revenue curve which is always below which demand curve. (2) will never knowingly produce at a level of output where the price e

  • Q : Supply curve The short-run industry

    The short-run industry supply curve is found by what?

  • Q : Heterodox perspective One of my friend

    One of my friend can't find the answer of this question.Give me answer of this question. From a heterodox perspective, the household is rarely indifferent while considering the profit of two bundles of goods.Why?

  • Q : Effects of Globalization on Indian

    What do you mean by globalization and its effects on the Indian economy?

  • Q : Monopolistic exploitation of workers

    When a firm hires workers to a point where VMP > MRP = MFC = W then: (1) There is a bilateral monopoly condition. (2) Wage discrimination is being exercised. (3) There is monopolistic exploitation of the workers. (4) The firm consists of monopsony power.

  • Q : Purchasing power of a consumers income

    The modification in purchases which results since changes in relative prices modify the purchasing power of a consumer's income is termed as: (i) Adjustment margin. (ii) Income effect. (iii) Demonstration effect. (iv) Transfer pattern. (v) Replacement

  • Q : Oligopoly and the law An illegal

    An illegal practice from an oligopolistic firm would be: (w) price leadership. (x) direct price collusion with rivals. (y) non-price competition. (z) mutual interdependence in price and output decisions. I need a g

  • Q : Define cost Cost : This refers to the

    Cost: This refers to the money expenses acquired on the production of a specified amount of commodity.