--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Direction of the income effect The

    The direction of the income effect can’t be: (i) Negative for inferior goods. (ii) Positive for the luxury goods. (iii) Zero for a good which some people consider a requirement. (iv) Expected when we know only the size and direction of substitution effect.

  • Q : Transactions increment and moves in

    Transactions increase and demand prices move below supply prices while a good turns into: (w) subsidized by the government. (x) subject to a high sales tax. (y) more technologically advanced. (z) a complementary by pr

  • Q : Oligopolistic firms by intersecting two

    In this illustrated figure kinked demand curve model, there two demand curves intersect at point a since the other oligopolistic firms: (w) are rapid to follow both price increases and price decreases by rival firms. (x) will follow p

  • Q : State marginal propensity to consume

    Marginal propensity to consume: It is stated as the measure of rate at which the aggregate consumption expenditure changes as the national income changes. MPC= C/Y

  • Q : Determine demand and supply when

    If, throughout a period while video iPods are gaining popularity, the technology to create them enhances, in that case demand: (w) and supply would both decrease. (x) and supply would both increase.  (y) increases when supply decreases. (z) decreases when supply

  • Q : Reduced effectiveness by pressure The

    The increased pace of globalization and the steady development of worldwide demands for petroleum-based products from 2002 have tended to decrease the: (w) derived demand for petroleum. (x) prices of gasoline and electricity. (y) pressures which had reduced OPEC's eff

  • Q : Area above price line and below

    I have a problem in economics on Area above price line and below individual demand curve. Please help me in the following question. When a single price is charged for each and every unit of a good, then the area above the price line however beneath an individual&rsquo

  • Q : Experiencing the Economies of Scope A

    A soft drink bottler which finds it cost efficient and gainful to deliver the chips and other snack foods all along with cola would be experiencing: (i) Economies of scope. (ii) Positive psychic income. (iii) Economies of scale. (iv) Economies of structure. (v) Diseco

  • Q : Difference between planned and actual

    Differentiate between planned and actual saving and investment. Answer: There is a big difference between (a) planned S and I and (b) Actual saving and investment.<

  • Q : Price ceilings and price floors Price

    Price ceilings and price floors: 1) cause surpluses and shortages respectively. 2) make the rationing function of free markets more efficient. 3) interfere with the rationing function of prices. 4) shift demand and supply curves and therefore have no effect on the rat