--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Implication of perfect knowledge

    Describe the implication of perfect knowledge regarding market beneath perfect competition.

    		•
  • Q : Pure competitors in the market structure

    Marginal revenue is not below the market price by the perspectives of simply: (i) monopolistic competitors. (ii) monopolists. (iii) cartel members. (iv) pure oligopolists. (v) pure competitors. Can

    		•
  • Q : Annual total revenue when profit

    When Nostalgia Corporation maximizes profit in its production of Silver Screen DVDs, in that case its annual total revenue will be roughly: (i) $40 million. (ii) $60 million. (iii) $80 million. (iv) $100 million. (v) $120 million.

    		•
  • Q : Closed Shops and union members Firms

    Firms which agreed to hire only workers who were already the union members would be operating: (1) Agency shops. (2) Bilateral monopolies. (3) Monopsonistic shops. (4) Union shops. (5) Closed shops. Choose the right answer from the

    		•
  • Q : Effects of Moral Hazard When you pay a

    When you pay a straight A student in advance to write your term-paper and that person spends money on the party and then decides not to do a fine job and hence you wind-up with an F for submitting sloppily written gibberish, you have just suffered since of: (i) Advers

    		•
  • Q : Single monopoly in market A monopoly is

    A monopoly is a single: (w) seller of differentiated products. (x) producer of a good for that there are no close substitutes. (y) producer of a good for that there are several substitutes. (z) buyer of products into the market.

    Q : Maturity on a consol bond or perpetuity

    The yield to maturity on a consol bond or perpetuity which pays $200 annually and sells for $1000 is: (w) 5 percent. (x) 10 percent. (y) 20 percent. (z) 25 percent. I need a good answer on the topic of Econ

    		•
  • Q : Find price elasticity of demand by arc

    When the price of plastic moose heads increases from $25 to $35 and monthly sales drop by 2000 units to 1000 units, by using the arc elasticity formula, in that case their price elasticity of demand equals: (w) 1/3. (x) 3.0. (y) 2.0.

    		•
  • Q : Example of perfectly price inelastic A

    A candy factory now produced 5.2 million packages of gummy worms as well as sold them for $1.27 each this annum. Last year this sold 4.7 million packages of gummy worms sold for $1.36 each. That firm’s gummy worms have demand which is: (1) perfe

    		•
  • Q : Signaling and Screening Completing your

    Completing your degree is most probable to be a significant signal which will help you in securing a well-paid job with bright future when potential employers: (i) Want to make sure that job applicants have already acquired important amounts of precise human capital.

    		•