Psychological Pricing
Define the term Psychological Pricing and what are their aspects?
Expert
Psychological Pricing:
This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.
When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.
Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.
Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.
Can someone please help me in finding out the accurate answer from the following question. The raise in the quantity supplied of frozen vegetarian lasagna would be most probable to outcome from raise in the: (i) cost of ingredients in the vegetarian lasagna. (ii) Numb
When the resource supply curves of facing a competitive industry are positively sloped, in that case the exit of firms which have incurred losses will result within: (w) higher prices and lower output by each firm, and higher average production costs.
Price-maker firms would most likely comprise: (1) a tomato farmer in California. (2) a sheep herder who produces wool in a remote part of New Zealand. (3) a stock broker who contacts customers through the internet. (4) a rural grocery store. (5) the b
Setting a price ceiling below the equilibrium price will: (w) bring the equilibrium price down. (x) create excess demand at the maximum price. (y) create excess supply at the maximum price. (z) clear the market at the maximum price.
At the front of the grocery store, you understand every cashier is backed up although the twelve-items-or-less lane. You rapidly count items, and dash back to aisle ten to reshelf Coco Puffs you have decided are unessential for surviv
Illustrations of homogeneous goods would comprise: (i) automobile tires. (ii) athletic shoes. (iii) personal computers. (iv) most farm products. (v) college textbooks. Hey friends please give your opinion for the p
A financial system's main economic reason is to: (w) channel savings to more efficient and productive uses. (x) print money to assist the government. (y) increase the money multiplier. (z) protect individuals against recessions.
Government regulation intends at certain potentially competitive prices or transactions frequently induce private adjustments through firms and individual therefore unexpected results comprise: (w) increased rates of growth of tax revenues. (x) rapid
I have a problem in economics on Definition of Corporate bonds. Please help me in the following question. The corporate bonds are on an average, _____ than stocks to the investor and _____ then stocks to the issuing corporation. (1) Riskier; less of a risk (2) Riskier
Efficient market hypotheses:a) Weak-form efficient market hypothesis: It assumes that current stock prices reflect all security market information including the historical sequence of prices, rates of return, trad
18,76,764
1953968 Asked
3,689
Active Tutors
1437942
Questions Answered
Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!