--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Signals to guide production The dollar

    The dollar votes serve to: (i) Offer signals to guide production. (ii) Offer signals to sway govt. policies. (iii) Elect corporate executives. (iv) Elect politicians. Can someone please help me in finding out the accurate answer fr

  • Q : Charging price of profit-maximizing

    Hybrid Roses is the merely florist in 60 miles of Presidio, Texas. When total fixed costs (for example, rent and utilities) are $9 per hour, that profit-maximizing monopolist will charge a price of: (1) $10 per dozen roses. (2) $12 pe

  • Q : Equality between marginal revenue and

    If all variable costs can be covered, in that case every firm maximizes profit by adjusting output till: (w) total revenue is maximized. (x) marginal revenue = average cost. (y) average cost = marginal cost. (z) marginal revenue = marginal cost.

  • Q : High economic profits High economic

    High economic profits for firms are least probable to arise by: (1) important market power. (2) “cut-throat” competitive pricing policies. (3) superior products. (4) unusually efficient managers. (5) price-maker behavior.

    Q : Scope of Economies I have a problem in

    I have a problem in economics on Scope of Economies. Please help me in the following question. Whenever the production of one good (example: milk) decreases the production costs of complementary products (that is, butter and cheese), a firm is capable

  • Q : Increasing economic profits in a

    Rising economic profits within a competitive market do NOT produce pressures for: (i) expansions of existing firms. (ii) entry by new firms. (iii) price hikes. (iv) increases in costs for specialized resources. (v) ultimate erosion of

  • Q : Market Demand versus Individual Demand

    What is the difference between Market Demand and Individual Demand?

  • Q : Price elasticity of demand I have a

    I have a problem related to price elasticity of demand. The question is illustrated as "After the price of movie tickets rose, I spent less money on movie tickets." What can you infer regarding my price elasticity of demand? 

  • Q : Interaction of demand and supply with

    Identify and explain the main economic factors that determine the price of a good or service. Please include how demand and supply interact and elasticity, etc. Also give examples with graphs.

  • Q : Why economic problems occur Why

    Why economic problems occur? Answer: This is due to unlimited or infinite wants and inadequate resources.