--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Problem on Supply of Labor Can someone

    Can someone help me in finding out the right answer from the given options. The time in which people are willing and capable to work at different wage rates throughout a specific period is termed as the: (1) Labor force participation rate. (2) Supply of labor. (3) Mar

    		•
  • Q : Marginalism- Economists believe in

    I have a problem in economics on Marginalism- Economists believe in rational decisions. Please help me in the following question. Economists believe that the rational decisions are generally made: (i) At margin. (ii) On an average. (iii) Based on tota

    		•
  • Q : Adverse Selection problem I have a

    I have a problem in economics on Adverse Selection problem. Please help me in the following question. When Sally Sleaze sells Terry Tonedeaf a low quality boom-box by advertising it as ‘top of the line’, there is a trouble of: (i) Irrational ignorance. (ii

    		•
  • Q : Price inelastic over relevant range of

    When the market demand for wheat is price inelastic over relevant range of prices, fluctuations within the supply of wheat will cause incomes of wheat farmers to: (w) increase when supply decreases and decline while the supply of whea

    		•
  • Q : Area below supply curve of resource The

    The area below a resource’s price line although above its supply curve is: (w) consumer surplus. (x) monopoly profit. (y) excess value. (z) economic rent. Can anybody suggest me the proper explanation for giv

    		•
  • Q : Walfare function expected utility

    please help me in doing the attached documents

    		•
  • Q : Intending negative income tax The

    The negative income tax suggestions: (w) are intended to simplify federal income taxes. (x) require the poor to pay taxes regardless of their incomes. (y) call for higher income taxes on transfer payments. (z) are attempts to balance the goals of equi

    		•
  • Q : Influence of moderate minimum wage law

    Can someone please help me in finding out the accurate answer from the following question. Even a moderate minimum wage law influences labor markets by causing the unemployment of: (1) Unskilled workers when the labor market is per

    		•
  • Q : Wage Discrimination-Monopsonistic

    Whenever an organization’s wage structure reflects the keenness of individual staff to work, terms which are most applicable comprise: (i) Monopsonistic exploitation & wage discrimination. (ii) Monopolistic exploitation and the separation of possession and c

    		•
  • Q : Tariffs Choose the right answer from

    Choose the right answer from following. Tariffs: A) may be imposed either to raise revenue (revenue tariffs) or to shield domestic producers from foreign competition (protective tariffs). B) are also called import quotas. C) are excise taxes on goods exported abroad.

    		•