--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Marginal tax rate on earn income The

    The marginal tax rate onto earned income in the negative income tax system demonstrated in this figure is: (1) 15 percent. (2) 20 percent. (3) 25 percent. (4) 33.3 percent. (5) 50 percent.

  • Q : Stockholders of a big business

    I have a problem in economics on Stockholders of a big business corporation. Please help me in the following question. The stockholders of a big business corporation: (1) Frequently manage the everyday output decisions. (2) Usually own big percentages of the total sha

    		•
  • Q : Completely elastic price of demand On

    On such demand curve, the demand for DVD games is completely elastic at a price of: (w) $50. (x) $25. (y) $20. (z) None of the above.

    Q : Define regressive in taxes as

    Line T2 depicts as in below graph a tax system which is: (i) progressive. (ii) recessive. (iii) proportional. (iv) biased. (v) regressive.

    Q : Conscious interdependence of oligopoly

    Firms that should contemplate the potential reactions of rival firms while adjusting their pricing and output to maximize long run profit are operating within an industry which is: (1) perfectly competitive. (2) purely competitive. (3) monopolisticall

    		•
  • Q : Possessing a problem of Moral Hazard I

    I have a problem in economics on possessing a problem of Moral Hazard. Please help me in the following question. The Moral hazard poses a problem if: (i) People with health insurance acquire flu shots. (ii) Persons who are sicker purchase health insur

    		•
  • Q : Compare firms with substantial market

    Compared to Firms A and B as well as C, Firm D is: (1) a firm along with substantial market power. (2) a pure price taker and quantity adjuster. (3) least possible to generate economic profit in the long run. (4) a total revenue maximizer when it produces output level

    		•
  • Q : Labor Contracts-Check-off Provisions

    Can someone help me in finding out the right answer from the given options. The check-off provision stated as: (1) Was outlawed by Taft Hartley Act. (2) Is illegal in the union shops. (3) Simplifies the union dues collection. (4) Differentiates union shops from the ag

    		•
  • Q : Unit of Account function of money Unit

    Unit of Account function of money: The Unit of Account function of money is also termed as the measure of value function. Money as a unit of account signifies a standard unit for quoting the prices. This makes money a powerful medium of comparing the

    		•
  • Q : Profits of monopoly firm A monopoly

    A monopoly firm's profits: (w) equal only normal profits in long-run equilibrium. (x) may be whatever level the firm wishes. (y) are maximized where MC = MR. (z) tend to be lower than that of pure competitors. Hell

    		•