--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Reform welfare mess Proposals to reform

    Proposals to reform the “welfare mess” comprises: (w) increasing education levels. (x) increasing job training programs. (y) enforcement of the Equal Pay Act. (z) negative income taxes. How can I solve

    		•
  • Q : Profits of monopoly firm A monopoly

    A monopoly firm's profits: (w) equal only normal profits in long-run equilibrium. (x) may be whatever level the firm wishes. (y) are maximized where MC = MR. (z) tend to be lower than that of pure competitors. Hell

    		•
  • Q : Determine constant elasticities of

    Which of the given demand curves have constant elasticities of demand as follows: (w) A vertical demand curve. (x) A horizontal demand curve. (y) A rectangular hyperbola. (z) All of the above. Hello guys I want you

    		•
  • Q : Costs of rate of return The rate of

    The rate of return for an asset which costs $1,500 today and pays $1,800 a year from now is: (1) 5 percent. (2) 10 percent. (3) 15 percent. (4) 17.5 percent. (5) 20 percent. Please choose the right answer from abov

    		•
  • Q : More willing to hold less cash and more

    When households become more willing to hold less cash and more stocks or bonds, in that case the: (1) level of Aggregate Demand increases. (2) present value of future income falls. (3) interest rate falls. (4) stock market will crash.

    		•
  • Q : Relation between Implicit Costs and

    I have a problem in economics on Relation between Implicit Costs and Opportunity costs. Please help me in the following question. The Implicit costs are: (1) Opportunity costs. (2) Always variable costs. (3) Similar as the accounting costs. (4) Similar as the explicit

    		•
  • Q : Price taker and a quantity adjuster

    When the world price for this year’s wheat crop is $10 per bushel, and Del, a profit maximizer one who owns the biggest wheat farm within North Dakota: (i) is a quantity taker and a price adjuster. (ii) cannot generate an economic profit into th

    		•
  • Q : Are you being charged too much for

    This exercise inspects the higher prices charged in UK for music downloads as compared to the rest of Europe.

    		•
  • Q : Present value of winnings by free

    You win the Idaho state lottery as well as are entitled to two tax-free payments of $500,000 every. You get the first payment today and the next payment in precisely one year. Suppose the interest rate is a generally high 25 percent.

    		•
  • Q : Prohibition in Pure Economic Profits

    Pure economic profits are NOT: (w) normal costs of production. (x) reduced to “normal” levels in long-run pure competition. (y) zero in long run monopolistic competition. (z) possible under pure competition in the short-run.