--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Imposition of rent controls under

    The imposition of rent controls below equilibrium rental rates tends to create: (i) a housing surplus. (ii) booms of new apartment construction. (iii) declines in the quantity and upkeep of rental units. (iv) rising incomes for landlords. (v) enhanced

    		•
  • Q : Market Power-Monopsony Power- Output

    Assume that a firm with market power in the output market wants to develop and that hiring more workers needs it to raise salaries 8 percent for all the workers. Output prices will most likely: (w) Increase 8 percent to cover the wage rise. (x) Increase less than 8 pe

    		•
  • Q : Reduced effectiveness by pressure The

    The increased pace of globalization and the steady development of worldwide demands for petroleum-based products from 2002 have tended to decrease the: (w) derived demand for petroleum. (x) prices of gasoline and electricity. (y) pressures which had reduced OPEC's eff

    		•
  • Q : Purely competition demand for labor A

    A purely competitive demand of industry for labor is: (1) less elastic than the horizontal summation of the individual firm’s demands. (2) perfectly elastic. (3) upward sloping because of diminishing marginal returns to labor. (4) equal to the h

    		•
  • Q : Estimate total fixed costs for

    Total fixed costs for such profit-maximizing firm equivalent: (1) 0bcq1. (2) 0adq2. (3) 0Peq2. (4) aPed. (5) Can't be measured in illustrated figure.

    Q : Objective of firm in price

    The firm's objective within price discrimination is to: (w) make the community better off economically. (x) make several consumers better off economically. (y) increase revenue and profit. (z) minimize average cost.

    Q : Compare firms with substantial market

    Compared to Firms A and B as well as C, Firm D is: (1) a firm along with substantial market power. (2) a pure price taker and quantity adjuster. (3) least possible to generate economic profit in the long run. (4) a total revenue maximizer when it produces output level

    		•
  • Q : Reform National Welfare Before the

    Before the national welfare reform of 1996s, where Aid to Families with Dependent Children [AFDC]: (w) was the principal government program intended to alleviate poverty. (x) was exempt from any form of taxation. (y) generated pressur

    		•
  • Q : Existence of purely competitive farm in

    This purely competitive rose farm would most likely exit in this industry with the long run when the wholesale price per dozen roses fell below: (i) $4.50 per dozen roses. (ii) $5.00 per dozen roses. (iii) $5.50 per dozen roses. (iv) $6.00 per dozen r

    		•
  • Q : Opinion of Frank Knight about Risk and

    Opinion of Frank Knight, about economic profits is: (1) rewards for bearing uncertainty. (2) easily capitalized for firms possessing monopoly power. (3) rewards for innovation. (4) easily predicted when competent economic forecasting is employed. (5) equal to accounti

    		•