--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Price equality with marginal costs It

    It is not possible for a nondiscriminating, that profit maximizing monopolist to attain equilibrium where MR = MC as well as: (w) economic profit = 0. (x) economic profit is negative. (yz marginal costs are at the minimum of average costs [MC = ATC].

    		•
  • Q : Wise and efficient use of grocery in

    I have a problem in economics on Wise and efficient use of grocery in Consumer Surplus. Please help me in the following question. The consumer surplus is most probable to be raised by: (i) Wise and proficient use of grocery store coupons. (ii) Rises in the production

    		•
  • Q : Completely elastic price of demand On

    On such demand curve, the demand for DVD games is completely elastic at a price of: (w) $50. (x) $25. (y) $20. (z) None of the above.

    Q : Economic profits by competitive

    Economic profits produce competitive pressures which cause: (w) each firm’s output to shrink during the short run. (x) an industry’s output to increase. (y) market prices to increase. (z) firms to leave an industry.

    Q : Relatively inelastic supply curve in

    Marginal revenue is below average revenue as [TR/Q] for a firm along with market power since: (w) the demand curve this faces is negatively sloped. (x) its supply curve is relatively inelastic. (y) marginal cost is be

    		•
  • Q : Price elasticity of supply while the

    If John Whittler can sell totem poles for $1,800 at all, he markets 60 yearly, but while the price falls to $600 apiece; in that case he is willing to sell only 24 yearly. His price elasticity of supply is: (w) 0.43. (x) 0.86. (y) 1.62. (z) 2.48.

    		•
  • Q : Backward Bending Labor Supplies Graph

    Graph for the supply of labor might be backward bending since: (i) The substitution effect overtakes the income effect at some wages. (ii) Overtime workers get pay for time and a half. (iii) The substitution effect. (iv) The income effect is much powerful than substit

    		•
  • Q : Justified investment by paying income

    When the price of each of the given assets is $10,000 and the interest rate is 10%, then investment is most justified for: (1) a perpetuity paying $900 annually. (2) a machine with a 3 year life which can be leased to an outsider for $10 per day. (3) an income stream

    		•
  • Q : Price elasticity of demand among

    The price elasticity of demand as in below illustrated figure for DVD games among prices of $20 and $30 is about: (w) 1.00. (x) 25. (y) 1/25. (z) 1/2.

    Q : Problem on Arbitrage Costs Purchasing

    Purchasing low in one market and at the same time selling high in the other market is termed as: (1) Gambling. (2) Speculation. (3) Arbitrage. (4) Optioning. (5) Hedging. Find out the right answer from the above options.

    		•