--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Attract aggressive competition by high

    There is substantial evidence which: (w) size alone protects modern corporations from competitive pressures. (x) big unions manipulate government more than big business does. (y) the marketplace serves business firms better than consumers. (z) high pr

  • Q : Market demands in short run Can someone

    Can someone please help me in finding out the accurate answer from the following question. In short run, the market demands are: (1) Stimulated if resource costs increase. (2) Simply estimated employing aggregate data. (3) Positively associated to the

  • Q : Law of comparative benefits Can someone

    Can someone please help me in determining the right answer from the following question. The law of comparative benefit exhibits: (a) Why trade with a country in which salaries are low is not fair. (b) How countries try to use each other via trade. (c)

  • Q : Opinion about kinked demand curve model

    George Stigler concluded which the kinked demand curve model is incorrect to the extent that this depends on: (w) marginal cost pricing. (x) pure competition. (y) interdependent decision making.  (z) sticky prices.

  • Q : Limit Pricing Strategy When an

    When an incumbent firm uses an edge pricing strategy: (w) this can maximize short run profits and discourage entry in the market. (x) this may not be maximizing short run profits, but this can make positive economic profits over the long run. (y) the

  • Q : Purely competitive market and constant

    When this firm is typical in illustrated figure of this purely competitive market and when this is a constant-cost industry, in that case the long run supply curve for the industry is a horizontal line which would go from: (1) point c

  • Q : Rates of Return of Cash Flow Assume

    Assume that an apartment complex is predicted to produce a consistent net $800,000 cash flow yearly in rent, after deducting all recurring variable costs (for example, taxes, utilities, and maintenance). When its current price is $10

  • Q : Firms and Transaction Costs An

    An individual or organization which simultaneously purchases low and sells high in various markets is a/an: (i) Angel duster. (ii) Escalator. (iii) Arbitrageur. (iv) Finagler.  (v) Optimizer. Can someone please help me in find

  • Q : Capital intensive forms of production

    Can someone please help me in finding out the accurate answer from the following question. Associative to firms that do not practice the wage discrimination, firms which wage-discriminate tend to: (1) Forego highest gains by hiring the less productive workers. (2) Dis

  • Q : Increase profit of cartel-member A

    A member of a cartel would be probably to increase its profits by: (1) undercutting the prices of other cartel members when this did not get caught. (2) setting its price above which of other cartel members. (3) aggressive nonprice marketing promotion