--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Problem relating to Moral Hazard When

    When insurance companies pay back insured individuals for all the medical bills they submit: (1) Hypochondria will tend to be cured very rapidly. (2) People would tend to frequent the doctor's office more frequently. (3) An immoral choice problem would foster underuti

    		•
  • Q : Persistent range of output by economies

    When economies of scale are persistent across the range of output which people might feasibly purchase, in that case: (w) pure competition is the most efficient market structure. (x) competition will prevent monopolization of the industry. (y) competi

    		•
  • Q : Needs Standard for Income Distribution

    The needs standard for income distribution would certainly involve: (w) difficulty in the measurement of productivity. (x) an enormous bureaucracy. (y) greater incentives for production than the contribution standard. (z) economic ef

    		•
  • Q : Economic profits in the long run In

    In this illustrated figure in below the firm probably to have economic profits in the long run would be as: (w) Firm A. (x) Firm B. (y) Firm C. (z) Firm D.

    Q : Elasticity and profit maximization at

    When a monopolist which does not price discriminate produces output where is demand is unitarily elastic, in that case the firm will: (i) never be capable to maximize profit. (ii) maximize profit only when all costs are fixed. (iii) maximize profit wh

    		•
  • Q : Why indifference curve is convex Why

    Why the indifference curve is convex to origin?

    		•
  • Q : Supply of curve in the short run I have

    I have a problem in economics on Supply of curve in the short run. Please help me in the following question. The supply curve of milk would shift in the short-run in response to the modification in: (i) Price of the milk. (ii) Demand for the milk. (iii) Numbers and si

    		•
  • Q : State drawbacks of barter system State

    State drawbacks of barter system: A) Both sale and purchase must take place concurrently implying double coincidence of wants. B) There is no general unit of exchange in barter system, accordingly exchange s

    		•
  • Q : In the quintile distribution of income

    In the quintile distribution of income, the term "quintile" represents

    		•
  • Q : Involvement of price makers firms

    Price-maker firms would most likely comprise: (1) a tomato farmer in California. (2) a sheep herder who produces wool in a remote part of New Zealand. (3) a stock broker who contacts customers through the internet. (4) a rural grocery store. (5) the b

    		•