--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Explaination of balance of payment

    explaination of balance of payment identity

  • Q : Use of Loren Curve A Lorenz curve can

    A Lorenz curve can be utilized to demonstrate the: (w) functional distribution of income. (x) income necessary to maintain specified living standards. (y) demand for low wage labor. (z) cumulative percentage of income received by cumulative percentage

  • Q : What is production function Production

    Production function: It is the technological relationship among input and output of a firm and is termed as production function.

  • Q : Illustrate the meaning of deflationary

    Meaning of deflationary Gap: This is the gap among excess of aggregate supply over the aggregate demand at complete employment level.

  • Q : Unlimited liability in a partnership

    The word ‘unlimited liability’ in the partnership signifies that a partner: (1) Pays to begin to the partnership, however can’t be held liable for additional/extra funds. (2) Can be held personally accountable for any and each of the partnership&rsqu

  • Q : Closed Shops problems Can someone

    Can someone please help me in finding out the accurate answer from the following question. Firms which agreed to hire only workers who were already the union members would be operating: (1) Agency shops. (2) Bilateral monopolies. (

  • Q : Securing financing by selling stock Can

    Can someone please help me in finding out the precise answer from the following question. One of the reasons that some new corporations secure much financing by selling the stock is that: (1) Financial investors form higher rates of return from the bond interest than

  • Q : Critics of current welfare programs

    Critics of current welfare programs who desire the welfare system scaled down tend to argue which welfare reform should give: (1) whatever this takes to lift all people out of poverty. (2) poor people with incentives to work. (3) nothing; there should

  • Q : Elasticity and Revenue At the point of

    At the point of unit elasticity beside the demand curve then a firm faces: (w) profits are always maximized. (x) total revenue is certainly at a maximum. (y) total costs are minimized. (z) All of the above. I need

  • Q : Marginal revenue for the pure monopolist

    Give the answer of following question. Price exceeds marginal revenue for the pure monopolist because the: A) law of diminishing returns is inapplicable. B) demand curve is downsloping. C) monopolist produces a smaller output than would a purely competitive firm. D) d