--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Purely competitive industry in long run

    When a purely competitive industry is into long run equilibrium, in that case the total: (w) costs of all the firms’ combined outputs are minimized. (x) revenues of the industry are maximized. (y) welfare of society is at its mi

    		•
  • Q : Natural barriers to entry in network

    Assume that an equipment or software firm has copyrights and patents which restrict other firms from producing goods embodying its technology, and which the firm is shielded from competition since customers can deal along with each other at lower costs when they utili

    		•
  • Q : Problem regarding to present value and

    When the price of a financial asset is of $2,000 and the interest rate is 10 percent, in that case investment is not reasonable for: (1) a perpetuity paying $200 annually. (2) an income stream paying $1000, $800, and $600, respectivel

    		•
  • Q : Shutdown point in minimum revenue for

    The minimum revenue which will induce a firm to produce a specified output in place of shutting down into the short run is the: (a) maximum such consumers are willing to pay for that output. (b) total variable cost of producing such output. (c) short-

    		•
  • Q : Price below perfect competition Who

    Who decides price beneath perfect competition? Answer: Price under perfect competition is recognized by the forces of market demand and supply in business.

    		•
  • Q : Highest income in supply Glynn s weekly

    Glynn s weekly income would be the highest at: (1) point a. (2) point b. (3) point c. (3) point d. (4) point e. 1621_Labor-Leisure Trade-off</span></p> </div> <!-- /comment-box --> </li> </td> </tr><tr> <td> <li> <div class=

    Q : Find price elasticity of demand for

    Suppose yearly steel sales double to 80 million tons while the price falls $40 per ton, to $180 per ton. Therefore price elasticity of demand for steel is approximately: (w) 3.333. (x) 10.000. (y) 2.500. (z) 6.667.

    Q : Bond of fixed annual income A bond

    A bond which pays a fixed annual income always is: (w) an eternity. (x) a perpetuity. (y) worthless. (z) infinitely valuable. Can anybody suggest me the proper explanation for given problem regarding Econom

    		•
  • Q : Problem of recession shrinks incomes on

    I have a problem in economics on recession shrinks incomes on normal goods. Please help me in the following question. When a recession shrinks the incomes, then market demand for filet mignon (that is, a luxury) will proportionally: (1) Increase faster than income dro

    		•
  • Q : What is Complements Complements : The

    Complements: The two goods for which a rise in the price of one good leads to a reduction in the demand for other.

    		•