--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Monopsonistic exploitation of many

    NCAA rules the forbidding standard employment negotiations among colleges and amateur athletes tend to outcome in: (i) Monopsonistic exploitation of numerous athletes. (ii) Incentives for the collusion among individual college coaches and individual owners of the prof

    		•
  • Q : CAPM and Portfolio The information is

    The information is illustrated below: (a) Determine the expected return on Stock X?

    		•
  • Q : Altering the value of place for better

    The trucker who hauls fresh oranges from Florida to the New York raises the value of oranges by directly and productively changing their: (i) Time of consumption. (ii) Location or Place. (iii) Ownership or Possession. (iv) Form and substance.

    Q : Organizing business to maximize the

    I have a problem in economics on organizing business to maximize the funds. Please help me in the following question. The entrepreneur who wants to maximize her firm’s admittance to funds from investors or banks must organize the business as a: (1) Proprietorshi

    		•
  • Q : Determine total costs by

    Hey guys I need your idea for this query regarding the total costs as illustrated graph that this profit-maximizing pure competitor’s total cost (TC) equals area as: (w) 0Phq2. (x) 0bgq2. (y) 0aeq1. (z) daef.

    Q : Are you being charged too much for

    This exercise inspects the higher prices charged in UK for music downloads as compared to the rest of Europe.

    		•
  • Q : Exploitation of Labor I have a problem

    I have a problem in economics on Exploitation of Labor Please help me in the following question. The exploitation might not exist even when wage a worker is paid is less than the worker’s: (1) average revenue product. (2) The value of marginal p

    		•
  • Q : Implication of the law of demand The

    The law of demand implies a relationship which: (i) Apply merely in the market economy. (ii) Needs government enforcement to work. (iii) Is negative among price and quantity demanded. (iv) Applies merely whenever scarcity is cured.

  • Q : Demand in price inelastic region

    HoloIMAGine will never deliberately generate and sell holographic technology at an output level where is: (w) marginal revenue [MR] is positive. (x) demand is in a price-elastic region. (y) marginal revenue [MR] is falling. (z) demand is in a price-in

    		•
  • Q : Demand curves of monopolistic

    Monopolistic competitive firms face: (w) perfectly elastic demand curves. (x) perfectly inelastic demand curves. (y) downward sloping demand curves. (z) the industry demand curves. Hello guys I want your advice. Pl

    		•