--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Effects of marginal utility on Consumer

    Can someone please help me in finding out the accurate answer from the following question. When your marginal utility from $5 movies averages 50 utils and your marginal utility from $2 gallons of the gasoline is 20 utils, you can: (1) Not add to your satisfaction by m

    		•
  • Q : Output level at demand in a

    Babble-On maintains world-wide patents for software which translates any of 314 spoken languages within text, with automatic audio and text translations in any of the other three-hundred-thirteen languages. Babble-On will never intentionally produce as well as sell vo

    		•
  • Q : Elucidate business cycles Elucidate

    Elucidate briefly business cycles and what role do the Federal Government and Federal Reserve has in trying to manage them?

    		•
  • Q : Scope of spiral and waterfall approach

    Explain the difference in changing the scope between a spiral approach and a waterfall approach?

    		•
  • Q : LEAST affected labor in short run The

    The short-run demand for labor would be LEAST affected by the: (w) productivity of the resource. (x) prices of substitute resources. (y) demand for goods produced by the resource. (z) fixed costs of a firm. Hey fri

    		•
  • Q : Most efficient production technique of

    Refer to the given data give the answer of following question. In view of the indicated resource prices, the economically most efficient production technique(s) is (are) technique(s): A) #1. B) #2 and #4. C) #3. D) #1 and #3.

    Q : Profit from predatory pricing In order

    In order for a firm to profit from predatory pricing: (w) the incumbent must fulfill the entire industry demand at a price below costs. (x) the cost of predation should be less than the profits incurred through driving out one’s rivals from the

    		•
  • Q : What is Complements Complements : The

    Complements: The two goods for which a rise in the price of one good leads to a reduction in the demand for other.

    		•
  • Q : Multinational corporations Give the

    Give the answer of following question. Multinational corporations: A) mainly are headquartered in Switzerland. B) are so named because of their heavy export volume. C) are illegal under the U.S. antitrust laws. D) are so named because of their sizable foreign producti

    		•
  • Q : Price hike problem of durable good I

    I have a problem in economics on Price hike problem of durable goods. Please help me in the following question. The expectations of price hikes for durable goods tend to: (i) Raise current production, however only for later sale. (ii) Cause firms to r

    		•