--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Economic good becomes an economic bad

    Economic good becomes an economic bad whenever consumption is expanded into an area where: (1) Marginal returns are reducing. (2) Sellers experience an honest hazard. (3) Marginal utility is negative. (4) Buyers suffer from unfavorable choice. (5) Exc

  • Q : Problem on Market clearing price The

    The Equilibrium in a market needs the attainment of a: (1) Balancing act passed by the Congress. (2) Supply price for each and every possible quantity. (3) Demand quantity for each and every possible price. (4) Market clearing price.

    Q : Perfect price elasticity in the short

    In a purely competitive industry, it tends to be perfect price elasticity within the short run: (w) market demand curve. (x) market supply curve. (y) demand for the good by a single consumer. (z) demand curve facing a single firm.

  • Q : Question on utility function Assume a

     Assume a consumer with the given utility function: U = 3y1y2 + 5. Suppose y2 = 1, derive the marginal utility schedule for y1. In what direction is it moving?

  • Q : Analytic time in the market period In

    In the market period: (w) price is constant. (x) output is constant. (y) supply is horizontal. (z) supply is completely elastic. Please guys help to solve this problem of Economics with some explan

  • Q : Effects of Globalization On Indian

    On Indian industry what are the effects of globalization?

  • Q : Potential inefficiencies and inequities

    Whenever someone paying for the service can’t completely monitor the behavior or aims of the person offering the service, there are potential inequities and inefficiencies caused by the: (1) Moral hazard. (2) Adverse selection. (3) Utilitarianism. (4) Principal-

  • Q : Price elasticity of demand at

    At prevailing prices, there the price elasticity of demand for that good would be lowest: (w) Coca Cola. (x) Generic soda. (y) Water. (z) Dasani bottled water. Hey friends please give your opinion for the problem o

  • Q : Adjust production in profit-maximizing

    Adjust production in all profit-maximizing firms to a level where the marginal: (i) revenue most greatly exceeds average total cost. (ii) revenue curve is at its maximum height. (iii) cost curve is at its lowest point. (iv) cost curve intersects the m

  • Q : Prohibition in Economic Profit Economic

    Economic profits are not: (1) a surplus of revenues over opportunity costs. (2) quite similar to pure economic rents from society’s viewpoint. (3) zero in a purely competitive economy along with no uncertainty and zero transaction costs. (4) dif