--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Opponents of Contribution Standard

    Opponents of contribution standard for income distribution, the: (w) prefer a more efficient mechanism to distribute income. (x) accept marginal productivity theory. (y) question how well the market system measures productivity. (z) generally favor de

    		•
  • Q : Determine unskilled labor for minimum

    A minimum legal wage of $5 per hour in this market for unskilled labor would: (w) have no effect on employment or the wages paid. (x) create new jobs for 3,000 unskilled workers. (y) move some low-skilled workers above the poverty line. (z) create une

    		•
  • Q : Illustration of Distribution of Income

    An illustration of distribution of income in accord along with the contribution standard occurs while: (1) the federal government relies on a very progressive income tax for most of its revenue. (2) production is produced, “from each, according

    		•
  • Q : Minor economic inefficiencies The minor

    The minor economic inefficiencies which monopolistically competitive firms may cause are as: (w) because of their inability to ever price discriminate. (x) a price which consumers pay for a greater range of slightly differentiated goods. (y) reflected

    		•
  • Q : Cross-elasticity coefficient When the

    When the number of textbooks sold falls/drops 10 percent whenever college tuitions double, textbooks and college enrollments are _____ goods and their cross-elasticity coefficient is mainly _____. (i) Superior; 5.0. (ii) Inferior;   10.0. (i

    		•
  • Q : Problem on Demand Prices for deck of

    Can someone please help me in finding out the accurate answer from the following question. Lauren, a solitaire addict, is eager to spend up to $2 for a new deck of cards. For Lauren, $2 is: (i) Market price for the deck of cards (ii) Demand price for deck of cards. (i

    		•
  • Q : Stable Competitive Economy Into a

    Into a stable competitive economy without innovation, transaction, or uncertainty costs, all accounting profits would be: (w) pure economic profits. (x) payments required to secure owner-provided resources. (y) pure e

    		•
  • Q : Equal Income in Lorenz Curve When all

    When all households have equal incomes, in that case the Lorenz curve would be: (w) zero. (x) a 45 degree line. (y) 1. (z) rectangularly hyperbolic. Hey friends please give your opinion for the problem of E

    		•
  • Q : Multinational corporations Give the

    Give the answer of following question. Multinational corporations: A) mainly are headquartered in Switzerland. B) are so named because of their heavy export volume. C) are illegal under the U.S. antitrust laws. D) are so named because of their sizable foreign producti

    		•
  • Q : Collective Bargaining-John Hicks model

    I have a problem in economics on Collective Bargaining-John Hicks model. Please help me in the following question. Sir John Hick’s model of the collective bargaining doesn’t describe: (1) Final wage settlements. (2) The period of strikes.

    		•