--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Question based on GDP In calculating

    In calculating the GDP national income accountants: A) treat inventory changes as an adjustment to personal consumption expenditures. B) ignore inventories because they do not represent final goods. C) subtract increases in inventories or add decreases in inventories.

    		•
  • Q : Contrast of the law of reducing

    Which of the given seems a contrast of the law of reducing marginal utility? (i) Howard quit utilizing grocery coupons if he won the lottery. (ii) Joan finds that her try in preparing for a date surpasses the enjoyment gained. (iii) Ken enjoys his thi

    		•
  • Q : Supply law and it's factors State the

    State the Law of supply and explain the factors that affecting supply of commodity

    		•
  • Q : Resource market in equilibrium When the

    When the resource market demonstrated in this figure is into equilibrium: (1) owners of these resources currently receive no economic rents. (2) economic rent is specified from trapezoid Oade. (3) the rectangle Obde measures consumer surplus by the fi

    		•
  • Q : Sustained rates of economic development

    Sustained rates of economic development which exceeded population growth rates would: (w) raise the incomes of the poor without reducing anybody else’s income. (x) raise the incomes of everyone in society. (y) boost the incomes of the poor only

    		•
  • Q : Price signalling reallocations in use

    An illustration of prices signalling desirable reallocations would happen while rising product demand leads to rising: (w) levels of investment during the economy. (x) employment of resources producing such good. (y) shifts of resources within other outputs. (z) quick

    		•
  • Q : Problem regarding labor monopsonist The

    The labor monopsonist will hire labor up to the point where the marginal: (1) Revenue product of the labor equivalents the wage. (2) Resource cost of labor equivalents the salary. (3) Revenue product of labor equivalents its marginal resource cost. (4) Resource cost o

    		•
  • Q : Public Policy and the Distribution of

    The two policies that most likely account for most of the trend toward greater income equality during 1929 and 1975 are: (w) improved educational opportunities, and tax and transfer policies. (x) reduced sex discrimination and public availability of b

    		•
  • Q : Influence of subsidy on good Assume

    Assume that the market for a good is initially in equilibrium, and then the govt. places a subsidy on good. The probable result would be: (i) Raised production and purchases of good. (ii) That buyers would pay big prices for the good. (iii) Extended scarcity of the go

    		•
  • Q : Money as a yardstick of standard measure

    Normal 0