--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Perfectly demand elasticity On a

    On a horizontal demand curve, there: (w) demand is perfectly elastic. (x) demand is perfectly inelastic. (y) the elasticity of demand varies. (z) demand is unitarily elastic. Can someone explain/help me with best s

    		•
  • Q : Prohibition in financial intermediaries

    Financial intermediaries are not: (1) channels linking parties who want to save to parties who want to invest. (2) restricted to serving primarily large savers and investors. (3) more significant in determining the U.S. money supply than all are produ

    		•
  • Q : Substitute goods in cross-elasticity of

    The cross-elasticity of demand among any pair of goods is positive when the goods are: (i) luxuries. (ii) necessities. (iii) complements. (iv) substitutes. Hey friends please give your opinion for the problem of

  • Q : Examples of pairs of complementary goods

    I have a problem in economics on Examples of pairs of complementary goods. Please help me in the following question. The illustrations of pairs of complementary goods would comprise: (1) Coffee and tea. (2) Butter and margarine. (3) Motor boats and wa

    		•
  • Q : Internet connection system in Short Run

    The resource most probable to be viewed as the fixed in short run by a firm which operates a cable TV and Internet connection system would be: (1) Unskilled workers who bury the cable. (2) The personal computer (3) Satellite dishes that it has leased to the customers.

    		•
  • Q : Negatively-related measure of the

    The proportion you would lose when you bought an asset and instantly sold it is a negatively-related measure of the assets: (1) net present value. (2) liquidity. (3) par value. (4) abandonment cost. (5) transactions ratio. Hey frie

    		•
  • Q : Farm employment Over the past several

    Over the past several decades, farm employment has: A) grown absolutely, but declined as a percentage of total employment. B) declined both absolutely and as a percentage of total employment. C) increased both absolutely and as a percentage of total employment. D) dec

    		•
  • Q : Consumption expenditure In an economy

    In an economy 75% of increase in income is spent on the consumption. Investment raised by Rs. 1000 Crore. Compute: (A) Total increase in income(B) Total increase in consumption expenditure

    		•
  • Q : Type of model used by economists Which

    Which type of model is used by the economists to analyze competitive market?

    		•
  • Q : Demanding more labor in competitive fim

    A competitive firm will demand more labor when: (1) technological advances favor automation. (2) the price of the firm's output rises. (3) more firms enter the industry. (4) the value of the marginal product is below the wage rate. (5) workers utilize

    		•