--%>
Assignment Help - homework help

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : World price in market When for wheat

    When for wheat the world price is $10 per bushel, and Del, who one owns the biggest wheat farm into North Dakota, will work at: (i) point a. (ii) point b. (iii) point c. (iv) point d. (v) point f.

    Q : Demand Curve when price is cut I have a

    I have a problem in economics on Demand Curve when price is cut. Please help me in the following question. When the price of Snapple is cut, then: (1) The lower quantity of Snapple is demanded. (2) A bigger quantity of Snapple is demanded. (3) Demand for the Snapple r

    		•
  • Q : Charge price similar to marginal cost

    When a profit-maximizing monopolist who does not price discriminate charges a price equal to its marginal cost, this will: (w) minimize average cost and generate zero economic profit. (x) minimize average cost and gen

    		•
  • Q : Wages-Portion of costs Assume that a

    Assume that a firm with market power in output market wishes to grow up and that hiring more workers needs it to increase wages 8% for all the workers. Output prices will most likely: (1) Increase 8% to cover the wage raise. (2) Increase less than 8% as wages are only

    		•
  • Q : Market interest rate at break-even

    When land that rents for $100,000 yearly can be bought for $800,000 now, it will be a break-even investment when the market interest rate is: (i) 6%. (ii) 10%. (iii) 12.5%. (iv) 15%. (v) 8%. Can anybody suggest me the proper explan

    		•
  • Q : Law of Demand in respect to relative

    I have a problem in economics on Law of Demand in respect to relative price. Please help me in the following question. The law of demand defines that as: (1) Absolute prices rise, quantity demanded raises. (2) Relative prices raise, quantity demanded

    		•
  • Q : Total fixed cost in competitive firm

    This competitive firm's fixed cost or TFC in demonstrated can be computed as area as: (i) 0P3fq4. (ii) P2P1de. (iii) P3P2ef. (iv) 0P2eq4. (v) aced.

    Q : What is an Indifference curve

    Indifference curve: It is the combination of two goods that provides consumer similar level of satisfaction.

    		•
  • Q : Interest rates on financial instruments

    Interest rates on specified financial instruments tend to be lower the: (1) shorter the period to maturity. (2) greater the risk of default. (3) less liquid is the asset. (4) greater the expected rate of inflation. (5) greater the face value is relati

    		•
  • Q : Profit-maximizing decision to operate

    Babble-On maintains world-wide patents for software which translates any of three-hundred-thirteen spoken languages within text, along with automatic audio and text translations within any of the other three-hundred-thirteen languages. Babble-On's profit-maxim

    		•