--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Horizontal Integration product Lauren

    Lauren launched Staplex developed in Staplex, Iowa 10 years ago. The Staplex has expanded and now produces similar staplers in all ten of its factories extend across three continents. Staplex is the: (1) Horizontally integrated firm. (2) Monopoly cartel. (3) Diagonall

  • Q : What is Interest Rate Price Risk

    Interest Rate Price Risk: The risk which occurs for bond owners from fluctuating interest rates is termed as interest rate risk. How much interest rate risk a bond has based on how sensitive its price is to interest rate modifications.

  • Q : Decrease the burden of sales tax on low

    To decrease the burden of a sales tax upon low income households, in that case: (i) goods along with high income elasticities should be taxed. (ii) goods along with low income elasticities should be taxed. (iii) goods along with high income elasticities must be exempt

  • Q : Problem on positive quantity Supply The

    The law of supply defines that, other things equivalent: (1) Quantity supplied differs inversely with price. (2) A good’s supply is positively associated to its demand. (3) Quantity supplied is positively associated to price. (4) Prices and cost

  • Q : Problem regarding Hicks Model of

    The time period of union strikes and the equilibrium wage rate at conclusion of the strike are focus at: (i) Dept. of Labor’s Collective Bargaining Arbitration Division. (ii) Collective bargaining model made by Sir John Hicks. (iii) Bilateral monopoly model.(iv)

  • Q : Sign of Lorenz Curves The Lorenz curve

    The Lorenz curve gives an indication of: (w) the poverty rate. (x) dead end poverty. (y) relative poverty. (z) post-transfer poverty. Can someone explain/help me with best solution about problem of Economic

  • Q : Perfectly facing of all price takers

    All price-taker firms face absolutely: (w) elastic demand curves. (x) unitary supply curves. (y) inelastic demand curves. (z) inelastic output curves. Hey friends please give your opinion for the problem of

  • Q : Ceiling price problem When the

    When the government obliged a ceiling price of P0 on papayas, the market scarcity would correspond to line: (1) ab. (2) cd. (3) ac. (4) bd. (5) ae. </span></p>
                                        </div>
                                        <!-- /comment-box -->
                                    </li>
   
   </td>
	</tr><tr>
		<td>
       
      <li>
                                        <div class=

    Q : Problem on market demand for chewing gum

    The market demand for the chewing gum is as: QG = 300 – 40PG – 8PS + 0.05IHere:QG = Quantity of gum demandedPG = price of gumPS = price of sodaI = average inc

  • Q : Central bank executes clearing house

    Central bank executes the function of a clearing house. Explain how? Answer: Each and every bank keeps cash reserves with central bank. The claims of banks against