--%>

Psychological Pricing

Define the term Psychological Pricing and what are their aspects?

E

Expert

Verified

Psychological Pricing:

This policy considers the psychology of prices and not only the economics. When the customers can judge the quality of a product by examining it, they make less use of price to judge the quality of product. They rely more on their judgments, past experience with the product and its superior/ attractive/ unique features.

When customers cannot judge quality because of lack of information or skill, price becomes an important quality signal.

Another aspect of this type of pricing is reference prices, which are prices that the buyers carry in their minds and refer to when they look at the product. Sellers can influence or use the reference prices when setting prices. Even small differences in prices can suggest product differences.

Many customers believe that prices should end in odd numbers. Many customers see that a pair of shoes are priced at $99 instead of $100 as a price in $90 range (two figure price) rather than $100 (three figure prices) and thus psychologically considers the product to be less expensive.

   Related Questions in Microeconomics

  • Q : Revenue expenditure Why payment of

    Why payment of interest is treated as revenue expenditure? Answer: Since it does not cause any decrease in the liability of government.

  • Q : Positive values of marginal utility

    The Positive values of marginal utility curve are related with: (i) Reducing values of net utility. (ii) The highest point on a net utility function. (iii) Negative values of a net utility function. (iv) Rising values of total utility.

    Q : Total costs by charges

    When LoCalLoCarbo produces the profit-maximizing quantity and charges the profit-maximizing price, in that case its total costs equal the area of the rectangle as: (i) 0P3cq2. (ii) bdP4P1. (iii) 0P4

  • Q : Relatively inelastic supply curve in

    Marginal revenue is below average revenue as [TR/Q] for a firm along with market power since: (w) the demand curve this faces is negatively sloped. (x) its supply curve is relatively inelastic. (y) marginal cost is be

  • Q : Perfectly Elastic Economic Rent A

    A uniform resource price paid for any resource which has an aggregate supply curve which is less than perfectly elastic generates an: (1) exploitation ratio. (2) investment surcharge. (3) accounting profit. (4) economic rent. (5) acce

  • Q : Consideration of positive statement

    Choose the right answer . A positive statement is concerned with: A) some goal that is desirable to society. B) what should be. C) what is. D) the formulation of economic policy.

  • Q : Define budget line Budget line : Budget

    Budget line: Budget line exhibits all combinations of two goods which a consumer can purchase with his income at a specified price.

  • Q : Stages of production One of my friends

    One of my friends can't succeed to get the answer of this question. Give solution of this question. Described the stages of production and in which stage will production occur and why?

  • Q : Definition of Economic Profit To assert

    To assert that a firm made exactly zero economic profits as well signifies that it made: (i) Zero accounting profits. (ii) Normal economic profits. (iii) Negative accounting profits. (iv) No profits at all. Choose the right answer

  • Q : Total variable costs of

    Total variable costs of this profit-maximizing lumber mill are approximately: (i) $2000 per day. (ii) $2400 per day. (iii) $2800 per day. (iv) $3200 per day. (v) $3600 per day.

    Discover Q & A

    Leading Solution Library
    Avail More Than 1419890 Solved problems, classrooms assignments, textbook's solutions, for quick Downloads
    No hassle, Instant Access
    Start Discovering

    18,76,764

    1927835
    Asked

    3,689

    Active Tutors

    1419890

    Questions
    Answered

    Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!

    Submit Assignment

    ©TutorsGlobe All rights reserved 2022-2023.