--%>
Assignment Help - homework help

Psychological Dimensions of Jungian's Theory of Personality

Carl Jung's theories and personality types are very relevant to consumer behavior. Marketers are benefited by using Myers-Briggs type indicators that measures the following pairs of psychological dimensions:

  • Sensing-intuiting.
  • Thinking-feeling.
  • Extroversion-introversion.
  • Judging-perceiving.

Each of above four pairs show two distinct different personality characteristics which offers a picture of how consumers respond to the world around them. In order to avoid complexities with too many combinations of personality types, a consumer researcher suggested investigating consumption relevance with two pairs of dimensions.

  • Sensing - intuiting.
  • Thinking - feeling.

As mentioned above sensation and intuiting will help consumers to obtain and find out about things and products. Whereas, the thinking and feeling dimensions can be related to the decision styles adopted by the consumers. Such psychological inventory indicators will help in learning about the four personality type's impact on consumer information processing, their decision-making process and other consumption related issues that will enable marketers to satisfy consumer needs in a better manner.

   Related Questions in Biology

  • Q : Describe Enterprise Systems Enterprise

    Enterprise Systems: These are software applications which have cross-organizational capabilities as divergent to department or group-specific programs. They permit for collaboration and communication across the organization via collection of data whic

    		•
  • Q : Digestion in cnidarians What is the

    What is the kind of digestion which takes place in cnidarians?

    		•
  • Q : Logical order of atoms State the

    State the logical order in which concepts of the atoms, molecules, cells... up to biosphere are related?

    		•
  • Q : Names by which erythrocytes are

    What are the other names by which erythrocytes are recognized? And also write down the main function of these cells?

    		•
  • Q : Photosynthesis effectiveness in

    What is an illustration of a lab experiment which shows the variation of the photosynthesis effectiveness in relation to distinct photic energy frequencies to which the reaction is exposed? Was it predicted that green light frequency privileged the re

    		•
  • Q : Sexual life cycles Specify the three

    Specify the three basic sexual life cycles which is there in the Biology? Which of them corresponds to the metagenesis? Which of them is the human life cycle?

    		•
  • Q : Elements which form middle ear Write

    Write down the elements which form middle ear? And also write down the names of the three middle ear ossicles which participate in phonosensitivity?

    		•
  • Q : Memory trace or memory engram Briefly

    Briefly define the term memory trace or memory engram?

    		•
  • Q : Importance of Communication -

    Communication is the lifeblood of business. Success of the communication system affects the success of business. The following points will prove its importance: Smooth working of a business firm: it is through communication that healthy and conductive environment is creat

    		•
  • Q : Explanation of Ecology Give a brief

    Give a brief explanation of the term Ecology.

    		•