Ps of marketing associated to the pricing program

Question

How is the other Ps of marketing associated to the pricing program of the organization?

Answer 1

The product certainly affects the price level, higher the product quality, higher the company would price it and vice-versa. Again a new product needs extensive promotion that leads to higher promotion costs and higher price. The Supply chain management as well becomes vital in the price determination. A well incorporated supply chain in an organization makes sure an edge that it can benefit from over the others.