Promotional Mix
Define the term Promotional Mix and what are their roles. And explain why determination of promotional mix is important?
Expert
Promotional Mix:
Promotion is the co-ordination of sellers’ aim to set up channels of information and persuasion to facilitate the sales of goods/ services or acceptance of idea.
It refers to the combination of different kinds of promotional techniques used by a business to create and maintain sales and its promotion. Determination of promotional mix is important because of two reasons:
• Firstly a combination of promotional activities has to be used because only simple promotional tools may not be effective. Firms need to employ all promotional tools in different degrees.
• Secondly all promotional tools are not of equal importance and their values may change in the business environment.
Promotion serves three essential roles- it informs, persuades, and reminds prospective customers about the company and its products. Using these in various ways the company tries to modify the behavior of the consumers to suit its objectives.
Resource Management: It is the proficient and effective deployment and assigning of an organization's resources when and where they are required. These resources might comprise financial resources, inventory, production resources, human skills, or inf
Characteristics of the objectives Important characteristics or features of the objectives are as below: 1. &nbs
What is the basic difference between algae and protozoans?
Explain about the classes into which mollusc are divided? Provide some of the representing beings of each class?
Is mammalian embryonic development indirect or direct?
State the contraceptive phenomenon of the IUD?
Use of enterprise structure in SAP-SD module: By utilizing Enterprise Structure, we can integrate & maintain the relations among one to other. For example: as a
What do you mean by remote sensing also give one application of remote sensing on water resources?
Explain, how the male gametes go through the egg cell? How the female gametes guard itself from entry of more gametes after the first sperm cell?
Why we can say that the enzymatic act is highly specific?
18,76,764
1956098 Asked
3,689
Active Tutors
1449172
Questions Answered
Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!