Promotional Mix
Define the term Promotional Mix and what are their roles. And explain why determination of promotional mix is important?
Expert
Promotional Mix:
Promotion is the co-ordination of sellers’ aim to set up channels of information and persuasion to facilitate the sales of goods/ services or acceptance of idea.
It refers to the combination of different kinds of promotional techniques used by a business to create and maintain sales and its promotion. Determination of promotional mix is important because of two reasons:
• Firstly a combination of promotional activities has to be used because only simple promotional tools may not be effective. Firms need to employ all promotional tools in different degrees.
• Secondly all promotional tools are not of equal importance and their values may change in the business environment.
Promotion serves three essential roles- it informs, persuades, and reminds prospective customers about the company and its products. Using these in various ways the company tries to modify the behavior of the consumers to suit its objectives.
Name the living beings which carry out photosynthesis? Name the cell organelle responsible for the absorption of light for photosynthesis method in algae and plants?
Explain what is biotechnology?
Define the term order of reaction?
Explain tacit information versus explicit information?
AIDS: Acquired immune deficiency syndrome (abbreviated as AIDS) is a disease of the human immune system caused by the human immune-deficiency virus (that is, HIV). Its main symptoms are as: • Lack of energy
Is it likely to have a polyp in uterus?
State how many chambers do the bird heart and the mammalian heart have? Concerning the maintenance of temperature specify the benefit of double and complete circulation of these animals?
Name the events which mark the starting and the end of the second interphase period? What occurs in the cell in this period?
Also known as the fax machine is very useful for transmitting visual material such as diagrams, illustrations, photographs or copies of artwork visuals. All that we need for it is the fax machine with a connected telephone. As the document to be transmitted is fed through the machine, it is elect
How did the article improve your understanding of organizational change?
18,76,764
1928746 Asked
3,689
Active Tutors
1452888
Questions Answered
Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!