Fakery is a pretentious start-up firm within the monopolistically-competitive costume jewellery industry. But Fakery is most probable to try to gain control over pricing whereas limiting its production by a strategy of: (1) lobbying Congress for passage of “fair-pricing” laws. (2) outsourcing its production to a low-wage country. (3) extensive advertising and marketing to differentiate its products. (4) charging less for generic cubic zirconium than any of its competitors. (5) predatory shopping.
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