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Production and costs in monopolistic competition

In the short run, no profit-oriented monopolistically-competitive firm still knowingly generates any output unless: (1) an economic profit is assured. (2) total revenues are expected to equal or exceed its total variable costs. (3) the average wage rate exceeds the value of the marginal product of labor. (4) normal accounting profit can be expected. (5) consumer surpluses are generated for its customers.

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