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Product differentiation through advertising

Firms are not only trying to differentiate their products within the minds of consumers while: (1) main networks launch comparable programs to mimic successful “reality TV” shows. (2) beer advertisers feature wild parties in TV advertisements. (3) a detergent ad claims its product makes clothes “whiter than white.”. (4) aspirin manufacturers assert which their product has superior quality. (5) automakers advertise vast “cash rebates” during year-end clearance sales.

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