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Problem on price mark up

A company consists $27 per unit in variable costs and $1,000,000 annually in fixed costs. Demand is predicted to be 100,000 units annually. Determine the price if a markup of 40% on total cost is used to determine the price?

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Expert

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Total variable cost 1, 00,000 * 27 = $27, 00,000
+ Fixed Cost  = $10, 00,000

Thus total cost is $37, 00,000 i.e. $37 per unit.

Thus price is 37 + 40% i.e. $51.80.

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