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Problem on enhancing marketing plan

A) Illustrate the company’s competitors and strengths and weakness of each.
B) Illustrate how you plan to differentiate your company from the closest competitor.
C) Illustrate the company’s intention to be a leader or follower within the industry.
D) Evaluate the macro-environmental issues (legal, technological, social and economic) trends with which your business must content.
E) Recognize the most significant trend to impact your business and discuss how the company intends to minimize or capitalize on this trend.

Use at least 2 references to support the discussion on enhancing the marketing plan.

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