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Pricing strategy

In a competitive pricing strategy how does one can arrive for a multi-service practice where there are no specific products in question?

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Competitive pricing of services is utilize ABC (Activity Based Costing) to determine the Cost per activity related to the service.

Gather all such kind of activities into a package and arrive at Cost per Package. Analyze the overall revenues that packages may stream in discounted over the next 3 years. Now you have two points to Play:

i) Cost per package

ii) Overall discounted cost per enhanced package

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