Pricing strategy
In a competitive pricing strategy how does one can arrive for a multi-service practice where there are no specific products in question?
Expert
Competitive pricing of services is utilize ABC (Activity Based Costing) to determine the Cost per activity related to the service.
Gather all such kind of activities into a package and arrive at Cost per Package. Analyze the overall revenues that packages may stream in discounted over the next 3 years. Now you have two points to Play:
i) Cost per package
ii) Overall discounted cost per enhanced package
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Within this kinked demand curve model, when this firm operated at point a and increased its price from P2 to P3 but other firms did not increase their prices, in that cases equilibrium for this firm would move to be: (w) point b.
When the price of plastic moose heads increases from $25 to $35 and monthly sales drop by 2000 units to 1000 units, by using the arc elasticity formula, in that case their price elasticity of demand equals: (w) 1/3. (x) 3.0. (y) 2.0.
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