Pricing strategy
In a competitive pricing strategy how does one can arrive for a multi-service practice where there are no specific products in question?
Expert
Competitive pricing of services is utilize ABC (Activity Based Costing) to determine the Cost per activity related to the service.
Gather all such kind of activities into a package and arrive at Cost per Package. Analyze the overall revenues that packages may stream in discounted over the next 3 years. Now you have two points to Play:
i) Cost per package
ii) Overall discounted cost per enhanced package
Product market: It comprises of final services and goods.
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