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Price charging equality to marginal cost

Within the short run, a price-maker firm along with important market power but that cannot price discriminate is unable to concurrently maximize profit and: (i) charge a price equal to marginal cost. (ii) minimize average total cost. (iii) produce output where marginal revenue equals the minimum marginal cost. (iv) cover both its fixed costs as well as all variable costs. (v) generate only zero accounting profit.

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