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Position analysis in a business

What do you mean by the term position analysis in a business? Briefly illustrate it.

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With position analysis, the business is looking for to establish how it is positioned relative to its atmosphere (that is, customers, suppliers, position analysis, technology, the economy, political atmosphere and so forth) given the business’s objectives and mission. This is frequently approached in the framework of an analysis of the business’s weaknesses, strengths, opportunities and threats.

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