--%>

Pepsi and Coke market

Some of the consumers strongly prefer Pepsi and some strongly prefer Coke. Thus there is no single market for colas. This statement is true or false ? Explain.
This statement is false. Although some people have strong preferences for a specific brand of cola, the different brands are related enough that they constitute one market. There are consumers, who do not have strong preferences for one kind of cola, and there are consumers who may have preference; however who will also be influenced by price. Given these possibilities, the price of cola drinks will not tend to differ by very much, particularly for Coke & Pepsi.

   Related Questions in Microeconomics

  • Q : Examples of pure economic rent The

    The clearest illustrations of pure economic rent are payments: (1) for improvements which increase the productivity of resources. (2) to owners of unimproved land. (3) exceeding the productivity of a resource. (4) received by owners of homogeneous res

  • Q : Critics of the simple limit pricing

    Critics of the straightforward limit pricing strategy argue about that: (w) sunk costs are not important in deterring entry. (x) for limit pricing to work, there should be a credible threat to keep old output levels. (y) this is rational to expect the

  • Q : Definition of Collective Bargaining The

    The procedure in which employers and unions agree to labor contracts which govern work arrangements is termed as: (i) Arbitration. (ii) Codependency. (iii) Bilateral monopoly. (iv) Joint profit maximization. (v) Collective bargaining.

    Q : Market Price in intervention Let’s take

    Let’s take a perfectly competitive market in which the market demand curve is provided by Qd = 20 − 2Pd and the market supply curve is provided by Qs = 2Ps. a) Determine the e

  • Q : Problem on cost curve The following

    The following diagram illustrates the short-run average total cost curves for five different plant sizes of any firm. The shape of each curve reflects: 1) increasing returns, followed by diminishing returns. 2) economies of scale, followed by diseconomies of scale. 3)

  • Q : Total variable costs in pure competition

    This profit-maximizing, as in demonstrated graph, of brickyard’s total variable costs are about: (i) $200 per day. (ii) $600 per day. (iii) $750 per day. (iv) $900 per day. (v) $1200 per day.

  • Q : Illustrate the meaning of deflationary

    Meaning of deflationary Gap: This is the gap among excess of aggregate supply over the aggregate demand at complete employment level.

  • Q : Llustration of the problem of Moral

    Can someone please help me in finding out the accurate answer from the following question. Failing to lock your door whenever you go out since you have theft insurance is an illustration of the trouble of: (1) Indifference. (2) Apathy. (3) Moral hazard. (4) Market pow

  • Q : Present Value and Rates of Return When

    When the rate of return you calculate on an asset exceeds the interest rate: (1) competition for profit must make its price fall rapidly. (2) the price must fall rapidly. (3) the market is in long term equilibrium. (4) you should igno

  • Q : Define abnormal profit Abnormal profit:

    Abnormal profit: It is the gain earned over and above the normal profit.