Organizing a marketing team

Question

What are the various steps which can be taken to organize a marketing team?

Answer 1

i) Set the objectives: why the team is being made? How much revenues are required to be produced in finding out the sales target.

ii) Stating team structure and their roles: what must be the role of each and every member? What structure must be followed to find out the objectives?

iii) Checking the skills and capabilities of the team members, if they fit into their roles or not and if any extra training or coaching is required or not for the team.