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Operation Planning

Define the term Operation Planning and how it is important in Marketing?

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Operations Planning covers all aspects of output delivery mechanisms within an organization–the doing activities of an organization irrespective of the nature of the business.

Operational Planning encompasses the use of systems that coordinate activities amongst functions and stakeholders–no limited to physical production. 

Operational Planning translates strategic plans into deliverables and outputs.

Operational Planning manages deviation and ineffective activities through control & measurement.

Operational Planning ensure timeous delivery of outputs.

Operational Planning ensures the correct and most effective use of resources deployed to accomplish the required outputs in terms of the organizations objectives.

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