On what basis the profile of the target customer made
Briefly explain on what basis the profile of the target customer made?
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It might be prepared on the given criteria:
i) Type of customer: whether group or individual.
ii) Income: Whether he/she belongs to the upper class, upper-middle class, lower-middle class or lower class.
iii) Media exposure: Print media such as magazines, newspapers, journals and audio visual such as TV, radio, street hoardings and so on.
iv) Occupation: Whether he/she is to seller or business.
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