Monitoring and controlling marketing actions

Question

Explain what monitoring and controlling marketing actions necessitate?

Answer 1

All such activities that have been planned out through the marketing department should be tried out in the market various times in order to be capable to conclude if these activities are valuable or not. These activities might be repeated numerous times over a period say 6 months or a year in order to be capable to decide whether to stick to them or substitute them with other better options. Monitoring and controlling the marketing actions entails keeping the proper records of different activities and tracking them time and again specifically when it comes to media, whenever to promote the product, cost factor, reach or the number of persons in the direction of whom the promotions have been targeted, responses produced, sales generation and return on the sales.