Merits and demerits of email marketing

Question

Write down the merits and demerits of email marketing?

Answer 1

Merits of email marketing are illustrated below:

1. Large number audience.
2. Internet users check emails on usual basis.
3. Return of investment generated can be vast when email marketing is planned the right way.
4. Email is the most essential and popular service of internet and therefore many people are well-known with it.

Demerits of email marketing are illustrated below:

1. Filtering cause’s huge number of emails to be rendered undelivered.
2. Spamming in emails might lead to legal act against internet marketers.
3. Needs to be planned extremely carefully as very minute factors might lead to an email being rendered filtered out or undelivered.