Meaning of promotion
What is the meaning of promotion (in marketing) according to you? Illustrate in brief?
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There is a statement: What is seen is what sells. In nowadays fast moving world of glitz and glamour, products have become the face of company. Brand image of a company which it carries with it mainly depends largely on the type of product or service the company is trading with. A good adequate product with the best distribution channels and reasonable prices might still fail to capture the market when it has not been well or evidently communicated to the target customers.
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