Market structure in an automotive industry
What type of a market structure in an automotive industry?
Expert
There are many manners to explain market structure of automotive industry two of them are given below:
One of varied buyers makes the population and almost homogeneous sellers. This means that each one (the population) require a car (since a car is not a luxury item), however everyone has different wants (i.e.: contrast a mother of 4 to a construction worker). Therefore, buyers are everyone in population, and they are heterogeneous (different). But sellers are practically the similar Ford, GM, Nissan, Honda, Toyota, Chrysler and etc. all offer the same products. Therefore, they are homogeneous (or same).
Buyers with high brand-preference and highly marketed sellers this means that many automobile buyers have a brand loyalty, and seller market to promote its loyalty. A best example of this is Harley Davidson and Jeep. Amongst their owners both the businesses have produced a kind of community (I am sure as we have all seen two Jeeps passing and the driver’s wave at each other).
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