Market power conduct by a price maker

HoloIMAGine has patented a holographic technology which makes 3-D photography obtainable to consumers. The illustrated figure shows such that HoloIMAGine: (1) makes profit equal to area dcP0P3 since this can price discriminate perfectly. (2) has market power as a price maker. (3) faces a perfectly price inelastic market demand curve. (4) has a supply curve that equals the marginal cost [MC] curve above point b. (5) is a quantity-adjusting price gouger firm.

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