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Main purpose of the business

Briefly describe the main purpose of the business?

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The major purpose of business is to make and keep a customer. The customer has always given the main source of revenue for a business; this has frequently been taken for granted. In the past, too many businesses have supposed that the customer would eagerly accept whatever services or products were on offer. When competition was weak and customers were passive, businesses could operate beneath this supposition and still make gain. Though, the era of weak competition has passed. Nowadays, customers have much greater choice and are much more assertive concerning their requirements. They demand higher quality goods and services at lower prices. They as well need that services and goods be delivered quicker with rising accent on the product being adapted to their individual requirements. If a business can’t meet such needs, a competitor business often can.

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