Main functions of retailing

Question

Briefly describe the main functions of retailing?

Answer 1

The main functions of retailing comprise:

i) Sorting: The items are set in order by the retailers and hence the customers are capable to locate and pick-up their required goods simply.

ii) Storage: Retailer holds stocks of the goods and thus meets the day-to-day requirements of the consumer.

iii) Channels of communication: The retailer spreads through word-of-mouth communication, valuable information to customers regarding the product.