Licensing Strategies

Question

Illustrates the Licensing Strategies?

Answer 1

Licensing Strategies are as given below:

1. Licensing creates sense when a firm with important technical know-how or a single patented item has neither the internal organizational ability nor the resources to go in outsider markets.

2. Licensing also has the benefit of avoiding the risks of committing resources to country markets that are politically volatile, economically unstable, unfamiliar, or otherwise risky.

3. The big drawback of licensing is the risk of providing significant technological know-how to outsider companies and thereby losing some amount of control over its use.