Key Concept of strategies-use internet as allocation channel

Question

Illustrates about the Key Concept of strategies for using the internet as an allocation channel?

Answer 1

Key Concept:

Companies today must fight with the subject of how to use the Internet in positioning themselves in the market-place – whether to use the their Web site as a method to distribute product information, as one of many valuable distribution channels ,as a small distribution channel,  as the company’s only distribution channel ,or as the primary distribution channel.