Investors investing within the lion’s share
Explain why do investors invest within the lion’s share of their funds within the domestic securities?
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Investors invest greatly in their domestic securities since there are considerable barriers in order to invest the overseas. Barriers includes information costs, excessive transaction costs, for the foreign securities, legal and institutional restrictions, exchange risk, extra taxes and political risk associated with the overseas investments, so on.
Source: O'Conner, G. C., T.R. Willemain, and J. MacLachlau, 1996. "The value of competition among agencies in developing ad compaigns: Revisiting Gross's model." Journal of Advertising 25:51-63. Modeling Cases
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