Introduction of the term Attitude change theory
Write down a brief introduction of the term ‘Attitude change theory’?
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The attitude-change theory recommends that attitudes being functions of cognitive, affective and co-native components are a division of brains associative networks which consist of cognitive nodes and affective joined throughout associative pathways. These nodes enclose cognitive, affective, and behavioral constituents which can be changed by the activation of a single node. Therefore, by activating an emotional or node affective, attitude change might be probable. Consequently the attitude change theory recommends that targeting such emotions can assist the media or the sender to really change the attitude of general public and make a brand new dimension in terms of consumer observation.
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