Internal Marketing
Define the term Internal Marketing and what are the importance of Internal Marketing ?
Expert
Internal Marketing:
It is the philosophy of management to promote firm and its policies to employees as if they are internal customers of the firm. It is a procedure that takes place within a company or organization whereby the functional procedure aligns motivates and empowers staffs at all management levels to deliver a pleasing customer experience.
Importance:
• It motivates the employees to perform much better
• It gives employees the responsibility and makes them accountable.
• It creates common understanding of the organization.
• It motivates staffs to offer superb service to clients by appreciating their precious contribution to the success of the business.
• It aids non-marketing staff to learn and be able to perform their tasks in a marketing-like manner.
• It makes good coordination and cooperation among departments of the business.
• It improves retention of customers and individual employee development.
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