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Internal Marketing

Define the term Internal Marketing and what are the importance of Internal Marketing ?

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Internal Marketing:

It is the philosophy of management to promote firm and its policies to employees as if they are internal customers of the firm. It is a procedure that takes place within a company or organization whereby the functional procedure aligns motivates and empowers staffs at all management levels to deliver a pleasing customer experience.

Importance:

• It motivates the employees to perform much better

• It gives employees the responsibility and makes them accountable.

• It creates common understanding of the organization.

• It motivates staffs to offer superb service to clients by appreciating their precious contribution to the success of the business.

• It aids non-marketing staff to learn and be able to perform their tasks in a marketing-like manner.

• It makes good coordination and cooperation among departments of the business.

• It improves retention of customers and individual employee development.

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